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Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, eventmarketing and community engagement. Of course, AI cant produce thoughtleadership itself because it has no opinions.
Here are some examples of how to get other channels and team members involved: Social: For those you that work for companies that are very demand generation focused (it’s all about the new names), social is a great way for you to attract a wider audience for your event. EventMarketing b2b B2C'
ThoughtLeadership. Another 55% say they’re focusing more on thoughtleadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thoughtleadership positions your company as an ideological go-to when things get tough or questions arise. PR & Social Media.
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on eventmarketers’ radar. In fact, virtual events are shattering attendance records.
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.
But creating an event experience is no easy feat. We recently hosted our annual marketingevent, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy.
I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.
Get Weekly Marketing Tips Join 20,000+ marketersMarketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.
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