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How to align teams early with a strategic event workshop

Martech

Sales and events aren’t even on the same page. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event. When every team sees the event as their event, magic happens. But the payoff?

Transform 113
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What Working at an Apple Store Taught Me About Good Event Marketing

Rock Content

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Content Marketing'

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How to align your martech COE with organizational and go-to-market goals

Martech

User groups and events marketing Role: Foster community engagement through offline and online events. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Product Marketing. Product marketing is all about setting the tone for how, where, when, and why a company’s products and services are promoted. Product marketers are typically assigned to one product or product line and act as chief advocate and strategist for that product.

PR 145
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How small companies make a big splash with event content

Martech

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. And then probably product marketing. Take a look at what they’re creating.

eBook 109
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.