Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz. Promote across online channels.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 102

Event Marketing Marketing Marketers Promotion 102

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Your event is not a one-time event.

Event Marketing 90

Event Marketing Millennials Fashion Marketing 90

Adobe Experience Cloud Blog

JANUARY 15, 2013

We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries. Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. How do you identify the people you are marketing to for events?

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Promotion 111

Promotion User-Generated Price Energy 111

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing 108

Event Marketing Retail Marketing Marketers 108

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketing 40

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion 134

Promotion Real Estate Logistics Event Marketing 134

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Just as other marketers trace the buyer’s journey, you must trace the attendee’s journey. (In

Event Marketing 76

Event Marketing CMO CRM Marketing 76

Adobe Experience Cloud Blog

DECEMBER 12, 2012

There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Create a multi-touch promotional plan.

Event Marketing 122

Event Marketing Logistics Direct Mail Promotion 122

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion 134

Promotion Thought Leadership eBook Event Marketing 134

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part. This obviously extends the event. Content Marketing'

Event Marketing 110

Event Marketing Marketing Marketers Fashion 110

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

Customer 83

Customer Customer loyalty Event Marketing Promotion 83

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

Transform 123

Transform Event Marketing Marketing Marketers 123

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 115

Copywriting CMO PR Social Media Marketing 115

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

Food 130

Food Event Marketing Promotion Digital Marketing 130

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 33

Event Marketing Marketing Marketers Digital Marketing 33

Martech

JUNE 26, 2024

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. Next year we’ll do a bigger strategy around it and even promote the content more.

eBook 98

eBook Event Marketing User-Generated B2C 98

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Indeed, the group surveyed felt they were less effective at executing hybrid events than in-person, virtual or webinars. Virtual is here to stay. Why we care.

CMO 88

CMO Event Marketing Global Marketing Marketing 88

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 131

Price CRM Event Marketing Marketing Automation Platform 131

Martech

MARCH 23, 2023

Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app. “We Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use.

Retail 99

Retail Shoppers B2C Manufacturing 99

Vertical Response

MARCH 20, 2023

Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales.

Food 59

Food Entertainment Event Marketing Promotion 59

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Event Marketing 123

Event Marketing Food Millennials Entertainment 123

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Event Marketing 109

Event Marketing Marketing Marketers Promotion 109

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. ” “Create an email template for reaching out to potential speakers for [Event].

Transform 100

Transform User-Generated Marketing Marketers 100

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 124

Communications Marketing Marketers Promotion 124

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 89

CMO Traditional Marketing Communications Marketing 89

Customers.ai

DECEMBER 4, 2023

Avoid spammy or misleading language, as recent changes to spam filters prioritize user experience and penalize emails that may be perceived as deceptive or overly promotional. Event Marketing Event marketing offers that direct engagement and brand exposure that no other channel can. Get 50 contacts for free !

Outbound Marketing 110

Outbound Marketing Direct Mail Inbound Marketing Marketing 110

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 117

Whitepaper Key Performance Indicator eBook Direct Mail 117

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator 52

Key Performance Indicator Analytics Social Media Marketing User-Generated 52

Hubspot Marketing

OCTOBER 17, 2019

For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Digital strategy: Event marketing. Not every business needs to throw lavish events, either.

Marketing Strategy 140

Marketing Strategy PR eBook User-Generated 140

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Base.ai

APRIL 18, 2022

They’re used to running campaigns to recruit advocates, solicit user-generated content, and encourage advocates to promote the organization. Referral Marketing Manager Referral marketing can fall under customer marketing, acquisition, or advocacy.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52