Adobe Experience Cloud Blog

DECEMBER 12, 2012

There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Create a multi-touch promotional plan.

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Event Marketing Logistics Direct Mail Promotion 122

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing 111

Event Marketing Marketers Marketing Promotion 111

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

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Event Marketing B2C Promotion Marketers 115

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part. This obviously extends the event. Content Marketing'

Event Marketing 111

Event Marketing Marketers Marketing Fashion 111

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Event Marketing Retail Marketers Marketing 108

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Your event is not a one-time event.

Event Marketing 101

Event Marketing Millennials Fashion Marketers 101

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

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Promotion User-Generated Price Energy 111

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy.

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Event Marketing Marketing Strategy Finance Entertainment 73

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 40

Event Marketing Marketers Marketing Digital Marketing 40

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Just as other marketers trace the buyer’s journey, you must trace the attendee’s journey. (In

Event Marketing 77

Event Marketing CMO CRM Marketers 77

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

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Event Marketing Marketers Marketing Energy 59

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Incorporate partners : Tradeshows are a busy time for a corporate events team.

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Event Marketing Thought Leadership Energy Place 134

Adobe Experience Cloud Blog

MARCH 17, 2015

Here’s a list of what I did to get ready again: Asked the Venue for Available Dates : I ran those dates by the stakeholders to check availability and then confirmed a new date about one month out to ensure enough promotional time. I’d love to hear about your Marketing Murphy’s Law or event marketing stories.

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Law Thought Leadership Event Marketing Promotion 134

Adobe Experience Cloud Blog

APRIL 22, 2013

Scheduling your webinar events about a month out will give you time to send 1-3 email promotions and ramp up social media outreach in the week leading up to the event. Map out the messaging that will go into your promotional efforts, from the initial invitation to the post-event wrap up.

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Thought Leadership Event Marketing Education eBook 134

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

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Price Event Marketing CRM Marketing Automation Platform 137

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising. Event Marketing'

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Thought Leadership Event Marketing Food Promotion 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

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Logistics Thought Leadership PR Marketing Automation Platform 174

Hubspot Marketing

OCTOBER 17, 2019

For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Digital strategy: Event marketing. Not every business needs to throw lavish events, either.

Marketing Strategy 144

Marketing Strategy PR eBook User-Generated 144

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

Event Marketing 111

Event Marketing Marketers Marketing Promotion 111

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Get the full eBook.

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eBook Event Marketing Promotion Customer 109

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

You can send out push notifications with last minute announcements, to promote a session, or my personal favorite: “The bar is open, you’re welcome to mingle”. Promote Your Event App. Before the event. You’ll want to promote the event app the moment people register for your event. At the event.

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Thought Leadership Promotion Event Marketing Product 134

Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

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Food Event Marketing Promotion Digital Marketing 130

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Digital Marketing.

PR 140

PR Marketers Marketing Non-Profit 140

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

JUNE 19, 2013

Both companies promote the webinar and we share the leads. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. Make it easy: Asking somebody to join you in a marketing campaign is kind of like inviting them over to a backyard barbecue.

Thought Leadership 134

Thought Leadership CMO Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. This is also a great way to promote the webinar recording to those who couldn’t attend.

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Thought Leadership Event Marketing Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

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Thought Leadership Marketers Marketing Event Marketing 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

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Transform Event Marketing Marketers Marketing 134

Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

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Communications Marketers Marketing Promotion 139

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Adobe Experience Cloud Blog

DECEMBER 12, 2013

Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Thought Leadership Event Marketing Communications Marketing Strategy 134

Martech

MARCH 23, 2023

Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app. “We Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use.

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Retail Shoppers B2C Manufacturing 124

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Your event is focused on marketing your business. Event marketing is about getting people to attend and promoting your brand, product, or service.

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Customer Customer loyalty Event Marketing Promotion 92

Marketing Insider Group

FEBRUARY 5, 2018

Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Event Marketing 110

Event Marketing Marketers Marketing Promotion 110

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145