article thumbnail

Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

article thumbnail

How three companies are reinventing event marketing with SoLoMo

Martech

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. Successful SoLoMo: 3 quick case studies “Really?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. It also is relevant in public relations, content marketing and event marketing.

article thumbnail

The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145
article thumbnail

The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

Social Media Marketing World – March 25 th -27 th – San Diego, CA. Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA. The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know!

article thumbnail

The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Spend some time enhancing the data by adding a column for topics and categorizing your top posts.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Social Media Marketing Social media marketing leverages social platforms to promote a company and its products. For this reason, companies need event marketers.