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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

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How three companies are reinventing event marketing with SoLoMo

Martech

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. Successful SoLoMo: 3 quick case studies “Really?

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. It also is relevant in public relations, content marketing and event marketing.

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LinkedIn: The marketer’s guide

Martech

Marketing strategies for LinkedIn As an experienced B2B marketer, you already know the basics of LinkedIn marketing. Content marketing and social selling work the same everywhere. LinkedIn Live This is the site’s version of event marketing. So, let’s look at things you may not be familiar with.

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Social Media Marketing World (March 26-28) – San Diego, CA. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. What were your favorite events of 2013? Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

Social Media Marketing World – March 25 th -27 th – San Diego, CA. Marketo’s Marketing Nation Summit – April 13 th -15 th – San Francisco, CA. The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know!

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Spend some time enhancing the data by adding a column for topics and categorizing your top posts.