Event Marketing and Succession Management

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

Transform

Transform CMO Global Marketing Direct Mail

Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

APRIL 18, 2022

Director of User Conferences or Customer Event Marketing Manager User conference organizers or event marketing managers have a great background building experiences that delight customers. They know how to manage timelines and budgets, work with internal teams and external vendors, and build relationships.

Customer Marketing

Customer Marketing Management Customer Customer loyalty

Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

APRIL 1, 2024

Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers. This Champion format produces a tight range of win rates, deal sizes and pipeline progression rates. It’s essential to establish these benchmarks in advance.

Transform

Transform CMO Food Succession Management

Marketing Pro Pulse

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Hiring a Customer Marketing Manager? Look for These Backgrounds

Beyond attendance: Unlocking B2B growth with event-led Strategies

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