Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% Rose’s partnership with Adidas, however, is both lucrative and engaging to the brand’s target market.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Email marketing. Event marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Thought Leadership 134

Thought Leadership Inbound Marketing PR Marketers 134

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Marketing to Sales Handoff: When a prospect converts, these messages can help smoothly introduce them to your sales team incase they choose to buy a product.

Key Performance Indicator 128

Key Performance Indicator User-Generated Communications Marketers 128

OnPassive Marketing

SEPTEMBER 13, 2022

Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Martech

SEPTEMBER 21, 2021

More advanced mobile marketing features include SMS/texting, in-app marketing and remote platform management from mobile devices. In-app marketing features can include “push” notifications or ads based on geography (i.e., geo-fencing or beaconing) or during events. Account-based marketing (ABM).

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

JANUARY 15, 2020

Choose a speaker whose topic and expertise pair well with your event’s focus. Use targeted marketing before and during the event to build anticipation. One of the main challenges to get people to your event is the boredom factor, particularly if your event is a recurring one. Before the Event.

Energy 107

Energy Non-Profit Food Entertainment 107

Marketing Insider Group

AUGUST 17, 2020

As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. Their representatives might also be able to make some quick decisions based on live trends. Attendee Demographics.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Customers.ai

NOVEMBER 14, 2023

It helps in targeted marketing, lead generation, and improving overall user experience. It enhances lead generation by providing businesses with information about their website visitors, allowing for targeted outreach, personalized content, and strategic follow-ups to convert leads into customers. Customers.ai

User-Generated 122

User-Generated Health B2C Analytics 122

Duct Tape Marketing

APRIL 28, 2017

In today’s social scenario, there is probably no better way to influence your target market than by establishing social advocates. IronSource has employees across departments (everything from tech to marketing) share content and promotes the company on social networks like Twitter. Event marketing.

B2C 71

B2C User-Generated Target Market Event Marketing 71

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Vertical Response

APRIL 12, 2024

Combining traditional and digital marketing creates a comprehensive marketing mix that leverages the strengths of both methods, offering a blend of digital platforms’ broad reach and traditional methods’ personal touch. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform 97

Transform Thought Leadership CMO Marketers 97

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Food Direct Mail 59

Lusha

MAY 30, 2023

Add value to ads You can also create eye-catching ads that focus on the specific areas of interest for your target market. Your market is showing surging interest around a specific solution you offer? Even events benefit from Intent This also works for other brand awareness initiatives like trade shows and other event marketing.

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

Lusha

MAY 30, 2023

Add value to ads You can also create eye-catching ads that focus on the specific areas of interest for your target market. Your market is showing surging interest around a specific solution you offer? Even events benefit from Intent This also works for other brand awareness initiatives like trade shows and other event marketing.

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Marketing Insider Group

JULY 1, 2020

With smaller companies or if your hub is clearly aligned with the ideas, value propositions, and has the same SEO and target market you’re appealing to (and learning about through analytics), building your hub as just one more destination on your website makes a lot of sense. Infographics, videos, event marketing?),

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Welcome Software

MAY 3, 2022

While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service. It delves deep into understanding the nuances of your industry landscape, your target market, and your overarching business plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketers Marketing Promotion 52