Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

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Adobe Experience Cloud Blog

MARCH 17, 2015

I’d love to hear about your Marketing Murphy’s Law or event marketing stories. Event Marketing b2b Consumer' The moral of the story: y ou can’t beat Murphy’s Law, but you can work with it. Share your stories in the comments section below.

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Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

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Adobe Experience Cloud Blog

JULY 3, 2014

Open up the interactive map here: Marketing Nation Roadshow Map. The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

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Adobe Experience Cloud Blog

APRIL 4, 2015

While incredibly valuable to the event marketer, push notifications need to be relevant and timely. Event Marketing Mobile Marketing b2b Consumer' Push notifications allow you, per your attendee’s permission, to send a message to their mobile device that pops up on their screen.

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

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Adobe Experience Cloud Blog

MARCH 12, 2014

Event Marketing'

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Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b'

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Adobe Experience Cloud Blog

FEBRUARY 11, 2014

The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' Share your experiences in the comments below.

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Adobe Experience Cloud Blog

AUGUST 19, 2014

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing'

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Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. Share your insight in the comments below!

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

Artificial intelligence built for marketers , account-based marketing , and machine learning are three technologies to keep your eye on in 2018. Technology affects every aspect of today’s marketing team. From content to events, marketers should always expect new tech is on the horizon. Content & Channels.

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Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

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Marketing Insider Group

JANUARY 26, 2021

Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Content marketing.

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Adobe Experience Cloud Blog

JUNE 19, 2013

On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

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Adobe Experience Cloud Blog

DECEMBER 18, 2013

What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

JANUARY 16, 2014

Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

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Adobe Experience Cloud Blog

MARCH 9, 2015

Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

That’s only a tiny chunk of the four days, 250+ events, and 190+ workshops/sessions at Ad Week — what are you looking forward to the most? Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

JUNE 28, 2013

Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Have you had a great experience with green-screen technology for webinars or sales meetings?

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Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. The Art of Swag (or “Schwag”) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

JANUARY 11, 2013

How do you get your thought leadership pieces to your audience? Promotional channels include email campaigns, events and social media. Check out the example below of a blog post that was written to promote our Definitive Guide to Event Marketing. Want to learn about more creative ways to promote your content?

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' I’d love to hear what you think–please leave a comment below!

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Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. The battle for customer attention is real.

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Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

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Adobe Experience Cloud Blog

APRIL 8, 2015

3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

DECEMBER 12, 2013

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Let us know in the comments below.

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Adobe Experience Cloud Blog

OCTOBER 6, 2014

How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Have you tried any other strategies that have made your sponsorship programs successful? Please share it in the comments section below.

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Adobe Experience Cloud Blog

JUNE 13, 2013

For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Topic of Interest Based Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead Management Lead Nurturing'

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Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% It seemed unusual until residents realized a beer tap was located in the middle of the poster at street level, where passersby could pour themselves a pint.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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Adobe Experience Cloud Blog

JUNE 3, 2014

4 Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' What are some important learnings you’ve gained?

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