Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketers Marketing Energy 59

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 105

Key Performance Indicator Logistics Marketers Marketing 105

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Price 143

Price Event Marketing User-Generated Education 143

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Transform 129

Transform Event Marketing Marketers Marketing 129

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. Earned media is another way to say user-generated content. This structured timeline should be the home base for your strategic marketing efforts. Small Girls PR.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Martech

AUGUST 29, 2024

Everyone at the event has something to gain by being there. Avoid being overly salesy or treating people like another number in your lead generation efforts. If you’re a HubSpot user, use HubSpot’s email tracking to monitor engagement and adjust your strategy based on who’s opening your emails and who’s not.

CRM 123

CRM User-Generated Event Marketing Branding 123

Adobe Experience Cloud Blog

APRIL 22, 2013

Anyone involved in marketing knows the importance of generating quality leads for their sales team. Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. You could also segment supporters based on generation and develop personas for younger , middle-aged, and older donors. Tailor your stories to each marketing platform to drive the highest engagement.

User-Generated 63

User-Generated CRM Analytics Digital Marketing 63

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketers 134

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 126

Event Marketing Transform User-Generated Management 126

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Bring generative AI into your organization. Identify your target user base: Which roles within my organization complete these tasks? Product marketing and strategy.

PR 135

PR User-Generated Fashion Marketers 135

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io Which is crazy!”

eBook 111

eBook Event Marketing User-Generated B2C 111

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 134

PR Transform Logistics User-Generated 134

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Marketing Insider Group

APRIL 28, 2021

Including images, lists, and other enhancements that answer user queries is an effective strategy, as is answering common questions people ask about your topic on voice searches. Similarly, if you provide helpful information to users, your authority will rise. Not just for your content ranking’s sake, but for your users.

Content Marketing 144

Content Marketing SEO Marketers Marketing 144

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing. This led them to shift their marketing budget to dominate their home market first.

Transform 62

Transform Non-Profit Marketers Marketing 62

Martech

SEPTEMBER 21, 2021

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. In-app marketing features can include “push” notifications or ads based on geography (i.e.,

Marketing Automation Platform 133

Marketing Automation Platform CRM User-Generated Analytics 133

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation. User Data.

User-Generated 143

User-Generated Education Product Place 143

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 122

User-Generated Health B2C Analytics 122

Marketing Insider Group

DECEMBER 8, 2020

You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

No one is allowed to sell their products at the event, it’s all about networking.”. To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. It’s not a sales expo. reaches 32 million each year, 14.7 Use instant feedback.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get started today and generate more traffic and leads for your business.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 141

Thought Leadership Marketers Marketing Whitepaper 141

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email. Why we care. Processing.Please wait.

Manufacturing 98

Manufacturing CRM User-Generated Marketers 98

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. It allows users to send brief messages, typically 160 characters, to individuals or groups instantly. AI’s impact on SMS Marketing Gone are the days of spending hours crafting the perfect SMS message.

Key Performance Indicator 126

Key Performance Indicator User-Generated Communications Marketers 126

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Hubspot Marketing

JUNE 6, 2023

That means being able to follow individual customers and trends across all users. Marketing Hub’s robust ecosystem of B2B marketing integrations connects customer-facing tools to provide GTM organizations with a single source of truth while maintaining flexibility. Hay continues, "[The integration] has made us more efficient.

Customer 138

Customer CRM Direct Mail User-Generated 138

Hootsuite

JULY 20, 2023

Make posts rich and interactive Like any feed-based platform, LinkedIn users are constantly wading through content , scrolling through vast troves of “I got a promotion” and “Here’s why I’m awesome” plain text posts. Not to mention, they give your users something to do beyond just reading and scrolling.

User-Generated 98

User-Generated Millennials Law Promotion 98

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Number of user seats. Features and Capabilities of Marketing Automation versus CRM. Now, let’s take a comprehensive look into the specific capabilities of a marketing automation system compared to CRM alone. Marketing Programs / Lead Generation. Social Marketing. Architecture. Number of contacts.

CRM 132

CRM Analytics Marketers Marketing 132

Marketing Insider Group

AUGUST 17, 2020

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Revenue Generation.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Marketing Insider Group

JANUARY 26, 2021

How many clicks or new leads do you expect this tactic to generate? Here’s an example: Channel: Digital marketing. A few channels that every modern marketer should consider include: Website Development. 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. What is your post about?:

Transform 105

Transform User-Generated Marketers Marketing 105