Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

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Gen Z Millennials Fashion Manufacturing 123

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

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Gen Z Millennials User-Generated Marketing 111

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

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Gen Z Fashion Millennials Retail 81

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

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Gen Z Fashion New Technology Product 99

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

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Influencer Marketing Market Trends Gen Z Fashion 110

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

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Fashion Affiliate Marketing Promotion Gen Z 52

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. They sold thousands of $333 NFT virtual wearables in minutes.).

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Gen Z Millennials Fashion Food 112

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. Zara , for example, knows TikTok is where its Gen Z clientele is searching for the latest fashion trends and launched the TikTop Shop late last year. The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Marketing 139

Scoop.it!

JULY 18, 2024

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

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Gen Z Millennials Fashion Marketing 99

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I Increase sales.

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Gen Z Millennials Entertainment Manufacturing 110

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

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Social Media Marketing Gen Z Global Marketing Millennials 144

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Gen Z 111

Gen Z Branding Fashion Food 111

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

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Gen Z Millennials eCommerce Social Media Marketing 123

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

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Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation X. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

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Gen Z Millennials Food Fashion 53

Hubspot Marketing

SEPTEMBER 13, 2023

♬ Barbie World - <3 In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win. After the win, fans took to Google to search for terms like: “coco gauff shirt,” “call me coco champion shirt,” and “call me coco new balance.”

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Gen Z Fashion Marketers Marketing 114

SocialPilot

FEBRUARY 6, 2024

billion times) #fashion (used 1.1 This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users. Influencer Marketing Statistics for Fashion and Beauty The fashion and beauty influencer marketing sector stands out amongst other verticals.

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Influencer Marketing Gen Z Fashion Food 113

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. One core idea kept coming up over and over again. Only now matters.

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Gen Z Transform Marketing Marketers 126

Sprout Social

JULY 23, 2024

Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z. It’s honestly one of our best performing assets of the year so far.”

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Gen Z Branding Retail Content Placement 107

Spiralytics

DECEMBER 5, 2022

People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. Even younger generations can feel nostalgic with a term they call anemonia or fauxtalgia, which means feeling a sense of nostalgia for things that were never lived. Millennials and Gen Z.

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Gen Z Millennials Fashion Marketing 105

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

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Gen Z Fashion Entertainment Marketing 101

Hubspot Marketing

APRIL 29, 2024

It uses references or elements from pop culture, fashion, or even historical periods to trigger positive feelings that we have about those times. Here are a few examples of the nostalgia resurgence: Y2K fashion is back. They analyze the fashion, the slang, and the life lessons hidden beneath the Clueless exterior.

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Gen Z Fashion Millennials Food 99

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 79

Shoppers Gen Z Millennials Fashion 79

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

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Branding Fashion Gen Z Entertainment 122

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

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Gen Z Branding User-Generated Influencer Marketing 77

Search Engine Land

FEBRUARY 29, 2024

The growth of TikTok as a search engine lies with a surge in usage from Gen Z, but the user demographic has been expanding, creating further opportunities for brands. In Reddit, you can target specific communities, but in true search engine fashion, you can also target based on keywords.

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Advertising Advertisers Gen Z eCommerce 120

Buffer Marketing

APRIL 18, 2024

It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online. Digital destruction  Ever since the rise of AI that can generate flawless digital art, there’s a rebellion brewing in the creative community—one that celebrates imperfection and chaos.

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Gen Z Branding Transform Food 111

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

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Gen Z Millennials Law Fashion 97

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

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Gen Z Fashion Food Entertainment 125

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Fashion SKIMS became the official underwear partner of the WNBA this year.

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Transform Gen Z Fashion Food 79

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

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Gen Z Transform Millennials User-Generated 105

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

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Retail Fashion Gen Z Branding 135

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

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Retail Gen Z Fashion Millennials 109

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

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Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

OCTOBER 25, 2022

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users.

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Gen Z Fashion User-Generated Promotion 98