Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Sprout Social

JULY 23, 2024

Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z. It’s honestly one of our best performing assets of the year so far.”

Gen Z 131

Gen Z Branding Retail Content Placement 131

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment User-Generated Retail 111

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hootsuite

NOVEMBER 28, 2024

And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” When it comes to Pinterest marketing, the results speak for themselves.

Gen Z 116

Gen Z Affiliate Marketing Fashion Social Media Marketing 116

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

FEBRUARY 3, 2025

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. Engel also says McDonald's wants to be besties with Gen Z because Zoomers drive the culture.

Gen Z 67

Gen Z Fashion Food Marketers 67

Hubspot Marketing

JANUARY 31, 2025

Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance. Delete ordinary. But will it work?

Gen Z 102

Gen Z Manufacturing Millennials Fashion 102

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101

Gen Z Food Fashion Millennials 101

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Fashion SKIMS became the official underwear partner of the WNBA this year.

Transform 93

Transform Gen Z Fashion Food 93

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? What is live social shopping? or Can you show how it looks with heels?

Branding 116

Branding Gen Z Energy Shoppers 116

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era.

Gen Z 68

Gen Z Branding Fashion Retail 68

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. They sold thousands of $333 NFT virtual wearables in minutes.).

Gen Z 122

Gen Z Millennials Fashion Food 122

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Gen Z 115

Gen Z Fashion New Technology Product 115

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. For marketers, this is a reminder: when your audience starts talking about you, don’t try to control the narrative—join the conversation.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 132

Retail Gen Z Fashion Millennials 132

Sprout Social

JANUARY 15, 2025

Trying to reach Gen Z? A fitness influencer might incorporate your protein powder into a “what I eat in a day” TikTok video, while a fashion creator could style your clothing line in an “X ways to wear it” Reel. The best platform and ad format depend on your brand and goals.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Gen Z 130

Gen Z Branding Fashion Food 130

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

Retail 142

Retail Fashion Gen Z Branding 142

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I Increase sales.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok. In fact, one of their most popular serums is sold every 30 seconds.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

SEPTEMBER 13, 2023

♬ Barbie World - <3 In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win. After the win, fans took to Google to search for terms like: “coco gauff shirt,” “call me coco champion shirt,” and “call me coco new balance.”

Gen Z 126

Gen Z Fashion Marketing Marketers 126

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion. Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. We are artists.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. ” “Who are you posting for? If you're a foodie looking to connect with other treat lovers, it could be life's little luxuries and indulgent yet quick recommendations.

Gen Z 114

Gen Z Analytics Fashion Management 114

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).   With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. Short-form video ?

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. One core idea kept coming up over and over again. Only now matters.

Gen Z 127

Gen Z Transform Marketers Marketing 127