Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era.

Gen Z 71

Gen Z Branding Fashion Retail 71

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Gen Z 130

Gen Z Branding Fashion Food 130

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. Scott Morris, CMO, Sprout Social Sprouts CMO Scott Morris is a top marketing leader to watch (but we might be biased). In fact, one of their most popular serums is sold every 30 seconds.

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

JULY 27, 2021

First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Publicly available data has also shown that this particular audience cares proportionally more about physical appearance, celebrity and social media than the general British public. Official fashion partner, I Saw It First maximised this behaviour.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. There are vast implications for how we go to market … 1. Only now matters.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram. Over the last year, many brands have pivoted to emerging Web3 platforms.

Gen Z 117

Gen Z Fashion eCommerce Influencer Marketing 117

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Sprout Social

MARCH 31, 2022

Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. in 2020, the bulk of that was focused on B2C campaigns.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 110

Gen Z Influencer Marketing Entertainment Marketing 110

Neil Patel

NOVEMBER 26, 2020

Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Luxury fashion is created by the best designers in the world. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Another way is through the quality of your marketing.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

MAY 2, 2022

With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP. Source: Google Trends. More than one in three teens are excited to see more dance challenges in 2022. million views.

Gen Z 143

Gen Z Social Media Marketing Digital Trends Fashion 143

Sprout Social

DECEMBER 15, 2021

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions.

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A great way to reach more users is to work with influencers in your niche. Usually, in Instagram influencer marketing , you find relevant bloggers, photographers, or other creators with a large follower count.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. Industry average: Once per day.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Marketing Insider Group

OCTOBER 25, 2021

If you sell to other businesses, particularly large corporations, account-based marketing is one of the “already here” digital marketing trends you need to embrace during the coming years. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

APRIL 21, 2023

This is extra helpful if your business is working with influencers and doesn't want to impact their process while working toward business goals. Problem Fashion brand Vestaire wanted help growing the brand on TikTok. It was also hoping to increase awareness with Gen Z audiences for its new direct shopping feature.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. They post on their official accounts and also get featured in posts by top digital publications about fashion and beauty (Glossy, for example), keeping their audiences engaged.

PR 40

PR Branding Whitepaper Thought Leadership 40

Girl Power Marketing

OCTOBER 14, 2021

are over the age of 65, those users are quickly changing the demographics we’ve come to expect from the Gen Z-friendly app. Some granfluencers earn up to $9,000 per sponsored post within the fashion influencer industry, including 92-year-old “ baddiewinkle ,” whose Instagram bio reads “Stealing Yo Man Since 1928” and boasts 3.4

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

are over the age of 65, those users are quickly changing the demographics we’ve come to expect from the Gen Z-friendly app. Like the influencers we’re used to seeing, granfluencers also have close relationships with their followers – encouraging them to celebrate their life stage without judgement. million followers.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Sachs Marketing Group

MARCH 17, 2023

TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users. Brands can leverage the platform’s organic reach, collaborate with influencers, or run TikTok ad campaigns to engage with this younger audience.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.

Customer 52

Customer Millennials Gen Z Transform 52

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Unbounce

MAY 1, 2024

Vestiaire Collective: Trendsetting on TikTok In the fast-paced world of fashion and social media , staying ahead of the curve isn’t just a goal—it’s a necessity. Problem : Vestiaire aimed to expand its brand presence on TikTok and engage Gen Z shoppers, a demographic that thrives on authenticity and fresh content.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Spiralytics

JULY 31, 2024

On social media, she mostly chronicles her travels, fashion events, and memories with her husband, Jeremy Jauncey. She is highest paid influencer in the Philippines, having made $3,669,205 in 2021 from sponsored posts alone. She uses her platforms to showcase her fun and quirky personality, fashion sense, and life as a wife and mom.

Food 52

Food Gen Z Entertainment Fashion 52