Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 113

Gen Z Entertainment Retail User-Generated 113

Hubspot Marketing

JANUARY 31, 2025

Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance. Delete ordinary.

Gen Z 106

Gen Z Manufacturing Millennials Fashion 106

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? What is user-generated content?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 91

Gen Z Branding Retail Education 91

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era.

Gen Z 77

Gen Z Branding Fashion Retail 77

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. They sold thousands of $333 NFT virtual wearables in minutes.).

Gen Z 121

Gen Z Millennials Fashion Food 121

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 140

Retail Gen Z Fashion Millennials 140

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. For marketers, this is a reminder: when your audience starts talking about you, don’t try to control the narrative—join the conversation.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. With over 8.5

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced.

Gen Z 125

Gen Z Millennials Entertainment Manufacturing 125

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Sprout Social

MARCH 26, 2025

Or a fashion brand like Next , leaning into the growing market for social commerce in the UK. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Are you Aldi UK , leaning into social media humour ? Or something else entirely?

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim.

Gen Z 76

Gen Z Industry Insights User-Generated Health 76

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Dunkin even hard-launched this partnership with a hilariously inappropriate in true Sabrina fashion commercial. Shakin that Ess.

Gen Z 54

Gen Z Fashion User-Generated Digital Marketing 54

Spiralytics

DECEMBER 5, 2022

People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. Even younger generations can feel nostalgic with a term they call anemonia or fauxtalgia, which means feeling a sense of nostalgia for things that were never lived. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. Knowing your audience allows you to make your content more engaging. Create content that speaks to them.

User-Generated 85

User-Generated Fashion Gen Z Analytics 85

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Reels might have been flocked to by Gen Z if TikTok were banned, TikTok's partnership deal with Oracle and Walmart has ensured that this app will remain active in many countries -- at least for now.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 139

Gen Z Branding Transform Millennials 139

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Some seniors are even using the platform to showcase their fashion sense. Instagram age demographics. adults: Ages 18–24: 75%. View this post on Instagram.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Martech

AUGUST 16, 2022

Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Some examples of Byte’s services include chatbot creation and augmented reality.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54).

Gen Z 145

Gen Z Education Marketing Marketers 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation X. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

APRIL 29, 2024

It uses references or elements from pop culture, fashion, or even historical periods to trigger positive feelings that we have about those times. Here are a few examples of the nostalgia resurgence: Y2K fashion is back. They analyze the fashion, the slang, and the life lessons hidden beneath the Clueless exterior.

Gen Z 122

Gen Z Fashion Millennials Food 122

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123