Hubspot Marketing

FEBRUARY 3, 2025

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. Engel also says McDonald's wants to be besties with Gen Z because Zoomers drive the culture.

Gen Z 67

Gen Z Fashion Food Marketing 67

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 104

Gen Z Food Fashion Millennials 104

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Fashion SKIMS became the official underwear partner of the WNBA this year. Both of these areas can be murky.

Transform 93

Transform Gen Z Fashion Food 93

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? What is live social shopping? or Can you show how it looks with heels?

Branding 119

Branding Gen Z Energy Shoppers 119

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. This approach ensured no group felt excluded, broadening the movie’s market and solidifying its place as a cultural touchstone.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 136

Retail Gen Z Fashion Millennials 136

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Gen Z 130

Gen Z Branding Fashion Food 130

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. I think over time, things will fall into place, but you won't have all the answers until you actually start posting. And then, over time, things will fall into place accordingly.”

Gen Z 114

Gen Z Analytics Fashion Management 114

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). That said, there is a time and place (and platform) for link-only posts. Short-form video ? A carousel? Well, that all depends on you and your audience. In: Messy, authentic, candid snaps.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors. How Brands Already Use Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Businesses Grow

APRIL 28, 2025

They’re using AI as a crutch because they never had an edge in the first place. We see Gen Z caring more about the planet and environment than any generation ever, yet they’re driving fast fashion brands like Shein and Temu, which are terrible for the environment. What are your thoughts on this?

Transform 76

Transform Gen Z Branding Fashion 76

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Businesses Grow

SEPTEMBER 25, 2023

Literally, the company had one day to be relevant and connect to the meme … The meme-driven world I recently tuned into a Gen Z conference and listened for hours as young people talked about their dreams, values, and expectations for business. Still, the brand had to be relevant to earn the place! Only now matters.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Or a fashion brand like Next , leaning into the growing market for social commerce in the UK. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Neil Patel

DECEMBER 23, 2021

With the increase in virtual avatars, the demand for virtual fashion will skyrocket. The need to personalize oneself within the digital space is undeniable and fashion is one of the easiest ways to do so. A recent example of such an event was the Lil Nas X concert that took place within the virtual world of Roblox.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. Millennials and Gen Z. What is Nostalgia Marketing? Adidas Gazelles.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. It’s a place where everyone has a shot. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows.

Branding 145

Branding Gen Z Fashion Energy 145

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Some examples of Byte’s services include chatbot creation and augmented reality.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Martech

AUGUST 16, 2022

Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. More data means more actionable places to find our audiences,” said Soljacich.

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Hubspot Marketing

APRIL 29, 2024

It uses references or elements from pop culture, fashion, or even historical periods to trigger positive feelings that we have about those times. Here are a few examples of the nostalgia resurgence: Y2K fashion is back. They analyze the fashion, the slang, and the life lessons hidden beneath the Clueless exterior.

Gen Z 121

Gen Z Fashion Millennials Food 121

Businesses Grow

MAY 22, 2023

Is there a place to go for the source of truth? We partnered with Coach to build a community of Gen Z creatives who ideated for the brand, identified with consumers, designed graphics, modeled, and posted for the launch. An emerging role for community is the “discerner of truth.” Could it be community?

Gen Z 136

Gen Z Marketing Marketers Fashion 136

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Buffer Marketing

APRIL 18, 2024

Whether you're ready to dive in and incorporate 3D mascots and characters or prefer to dip your toes in with strategically placed 3D graphics, the options are bountiful. It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online.

Gen Z 126

Gen Z Branding Food Transform 126

Sprout Social

MARCH 31, 2022

Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability. Why not both?

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

FEBRUARY 15, 2024

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

Branding 139

Branding Fashion Gen Z B2C 139

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The first virtual fashion week took place in early 2022.

Branding 133

Branding Fashion Gen Z User-Generated 133

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

When I tweet you or use your hashtag, respond in a timely fashion. It’s your decision to join or ignore the online conversation, but you can’t stop the conversation from taking place. What’s an example of a Generation Y ad campaign that you think is successful? If I have a concern, address it.

Gen Z 134

Gen Z Thought Leadership Fashion Marketing 134

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Martech

AUGUST 11, 2021

Cook, EVP, Chief Marketing, & IT Officer at David’s Bridal explained that part of their digital transformation strategy included evaluating the existing operations and systems they had in place. “We That number was closer to 50% for millennial and Gen Z consumers. One component of that was our legacy printed coupon system.

Gen Z 110

Gen Z Transform Millennials Retail 110