Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 Gen Z Myths, Debunked. Gen Z is obsessed with fast fashion.".

Gen Z 111

Gen Z Entertainment Retail User-Generated 111

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? OK, equal time is over. Who is our target audience?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. Marketers should think about how deeply they engage sports fans to generate these customer insights.

Gen Z 115

Gen Z Fashion Entertainment Marketers 115

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 104

Gen Z Food Fashion Millennials 104

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? What is live social shopping? or Can you show how it looks with heels?

Branding 119

Branding Gen Z Energy Shoppers 119

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. They also understand their audience.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

JANUARY 15, 2025

If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more. Trying to reach Gen Z?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Set Up

DECEMBER 3, 2024

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie? They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ? A carousel?

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From Gen Z to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion.

User-Generated 81

User-Generated Fashion Gen Z Analytics 81

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Neil Patel

DECEMBER 23, 2021

With the increase in virtual avatars, the demand for virtual fashion will skyrocket. The need to personalize oneself within the digital space is undeniable and fashion is one of the easiest ways to do so. The Metaverse is a digital universe where users interact with the computer-generated reality and other users.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 125

Gen Z Transform Retail Entertainment 125

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Inviting TikTokers to show off their denim fits, the campaign resulted in 5,500+ user-generated videos and 10 million views during its initial run.

Branding 126

Branding Gen Z Fashion User-Generated 126

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service. Higher user reviews for products.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 133

Branding Fashion Gen Z User-Generated 133

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 98

Gen Z Millennials Law Fashion 98

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 126

Gen Z Branding Food Transform 126

Neil Patel

FEBRUARY 11, 2021

This focus has generated a massive following around the world and helped grow Glossier into a $1.2 Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hootsuite

AUGUST 30, 2023

It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. million users in just a few months.

Gen Z 121

Gen Z Fashion Food User-Generated 121

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. After the merger, TikTok’s active user base grew by almost 800%.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Martech

MAY 9, 2023

Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. Exclusible : Using generative AI to speed up the development of XR projects Exclusible positions themselves as your “Web3 one-stop shop,” offering services such as: Building immersive spaces.

Gen Z 104

Gen Z Fashion User-Generated Retail 104

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Influencer marketing more generally might grow stronger with each new generation. Virtual Pop-Up Shops. Pop-up shops in the metaverse are a thing now.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4% FNATIC HQ TOUR ??

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Neil Patel

NOVEMBER 26, 2020

Luxury fashion is created by the best designers in the world. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. The quality has to match the price tag.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

APRIL 21, 2023

HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. This A/B testing example shows how hero image changes can impact user behavior and conversions. 9% of those users were watching the video on the homepage. Email A/B Testing Examples 5.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. Its users also spend a lot of time on the platform — an average of 19.6 In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Branding 117

Branding Gen Z Retail User-Generated 117

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Many Chat

JULY 13, 2022

Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services.

Gen Z 90

Gen Z Customer Fashion User-Generated 90