Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. It lets users get advice from each other and join even more specific groups within the niche makeup space.

Branding 101

Branding Finance Fashion Health 101

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Search Engine Land

JULY 17, 2024

Trends for wider activity, such as digital PR and influencer marketing Trending means something is widely popular or a constant topic of online discussion. Use influencer marketing platforms to find influencers who have engaged audiences in the trending topics you’ve identified.

SEO 105

SEO Fashion PR Influencer Marketing 105

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%.

User-Generated 120

User-Generated Food Analytics Promotion 120

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users.

PR 114

PR User-Generated Transform Thought Leadership 114

Sprout Social

MAY 20, 2025

TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos. Impact of FinTok across generations and locations For many, financial advice was passed down or self-taught.

Gen Z 78

Gen Z Finance User-Generated Influencer Marketing 78

Sprout Social

JANUARY 27, 2025

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. of Instagram users report following or researching brands and products on the app. But is it really worth the hype?

Product 114

Product User-Generated eCommerce Shipping 114

Jeff Bullas

JUNE 27, 2025

In the news On June 15, 2025 , Baidu hosted a 6‑hour livestream with dual AI avatars of Luo Yonghao—powered by its ERNIE model—acting as co‑hosts and interacting in real time and generating 13 million views during the livestream. Opportunities : Monetize generative tracks for games, ads, and YouTube libraries.

Non-Profit 191

Non-Profit User-Generated Transform Education 191

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. McKinsey released a “ State of Fashion ” report last year.

User-Generated 107

User-Generated Retail Fashion Management 107

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 Male Australian fitness influencers 19. But finding the right fit?

Branding 100

Branding Transform Health Millennials 100

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketers 52

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike.

Branding 95

Branding User-Generated Shoppers Fashion 95

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

JUNE 24, 2025

Social Media Platforms as Retail Hubs Instagram’s Shops, TikTok’s Shopping tab, and Pinterest’s Product Pins all point to the same trend— social platforms want users to complete the entire purchase journey without leaving the app. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. For small and medium businesses, affordable lead generation is crucial.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 65

Gen Z Transform Fashion Food 65

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Thats because customers find user-generated content 2.4x

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 117

Influencer Marketing Marketers Marketing Promotion 117

Sprout Social

APRIL 3, 2025

These trends naturally go in and out of fashion as audience behaviours, and the Instagram algorithm, change. UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. Treating customers as influencers. Fostering community.

Gen Z 98

Gen Z Branding Food Fashion 98

Sprout Social

MARCH 11, 2025

Every generation has core memories like these because social media is the epicenter of modern culture. Name: Annette Chacko Company: Sprout Social Title: Content Strategist My definition of social media culture: The collective online behavior among different consumer generations and segments that are inspired by content on social platforms.

Branding 102

Branding Transform User-Generated Fashion 102

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. Macro-influencer With macro-influencers, whose reach falls between 100,000 and 1 million followers, you can tap into much larger audiences.

Branding 97

Branding Finance Influencer Marketing Fashion 97

Neil Patel

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 145

Fashion Marketers Marketing Logistics 145

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Hubspot Marketing

MARCH 7, 2017

Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. A newer concept known as micro-influencer marketing recently joined the social media scene. of the time.

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Influencer Marketing 119

Influencer Marketing Marketers Marketing Entertainment 119

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 120

Influencer Marketing Branding User-Generated Promotion 120