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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

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5 Graphic Design Trends to Improve Your Social Media Branding in 2024

Buffer Marketing

Your chosen trend should complement your brand's personality, values, and target audience (understand the latter using market research, surveys, social media analytics, and customer feedback). This graphic design trend is best for Instagram stories and carousels.

Gen Z 113
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. For bigger results, set aside a marketing budget for influencers and develop a unified campaign to launch simultaneously with multiple influencers.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

How do you engage customers in video marketing? Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. This is an excellent option for e-commerce, fashion, travel, and real estate brands. There’s clearly growing competition for video to stand out.

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Everything Social Marketers Need to Know About Generation Z

Hootsuite

“Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66% This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. What are they buying, you may ask?

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