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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer.

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Why am I in Marketing?

Marketing Insider Group

I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard. But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans. And if you want to get something done, plan for it.