Scoop.it!

NOVEMBER 7, 2024

We’ll explore key tools and expert tips to help you harness AI effectively and boost your email marketing strategy. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Take, for example, a fashion retailer that wants to create a monthly newsletter. By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing 128

Video Marketing Marketing Marketers Fashion 128

Neil Patel

APRIL 23, 2021

Posts allow brands to create and promote product-related content, directly linking to specific product listings. Access to shoppers that are already engaging with Amazon is part of what makes Amazon Posts such an interesting marketing tool. That access can reduce friction, one of the most frustrating hurdles for marketers to overcome.

Promotion 130

Promotion Product Shoppers Fashion 130

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

MARCH 14, 2025

For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. or Can you show how it looks with heels?

Branding 121

Branding Gen Z Energy Shoppers 121

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. And with an average visit time of almost 19 minutes!)

Marketing 98

Marketing Marketers Promotion User-Generated 98

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hubspot Marketing

MARCH 16, 2022

A way to accomplish this is to create a solid customer-centric marketing strategy. Customer-centric marketing ensures your customers are satisfied with their products or service enough to remain loyal and to tell others to become customers as well. Customer-Centric Marketing Examples. These companies include: 1.

Marketing Strategy 143

Marketing Strategy Customer Marketing Marketers 143

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects.

Marketing Strategy 130

Marketing Strategy Shipping Marketing Marketers 130

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Hubspot Marketing

MARCH 26, 2025

While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if its entertaining and personally interactive. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates. However, email frequency varies greatly by industry, with fashion brands often benefiting from higher email sends.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Use them to highlight importance : Emojis can be used to draw attention to important information or promotions. Emails from known and trusted senders are more frequently opened by individuals.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. 18 fool-proof Black Friday marketing strategies.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Now, we’ll subtract our marketing spend ($100) from gross sales ($250). Next, all you need to do is show your boss and wait for that promotion! We spend $100 on Instagram Story ads and sell ten t-shirts at $25 each.

Promotion 126

Promotion Finance Analytics User-Generated 126

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry. Find these in their bio.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

OnPassive Marketing

AUGUST 16, 2022

Influencer marketing is similar to a marketing strategy where a brand or company partners with social media influencers or content creators to promote their services or products. Influencer marketing works well because of the high amount of trust that social influencers have built up with their followers.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Buffer Marketing

MARCH 20, 2025

The mother-daughter duo creates fashion content on Pinterest and organizes it in boards such as “nail content” and “fashion inspiration for all occasions.” Creating saveable content should be your top Pinterest marketing strategy. Here are some effective ways to promote your pins: 18.

Social Media Marketing 94

Social Media Marketing User-Generated Fashion Food 94

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Marketing Insider Group

OCTOBER 9, 2019

Rest assured that there are plenty of other paths for promotion. Attendees sport their campiest fashions and enjoy their favorite bands’ sonic experiences. LANY’s cheeky billboard was just one piece of its larger promotion strategy, which leans heavily on online video and social media content.

Promotion 100

Promotion Content Marketing Fashion Marketing 100

Vertical Response

JULY 7, 2024

For brands related to lifestyle, fashion, home decor, or DIY culture, Pinterest offers a unique opportunity to reach a highly engaged audience. However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. What is an affiliate marketing program? Affiliate marketing programs are a way for merchants to promote their products and services.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online. The play: Social shouldnt be just another box to check in your marketing strategy.

Gen Z 91

Gen Z Branding Retail Education 91

Buffer Marketing

MAY 6, 2025

5 benefits of using hashtags on TikTok Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. For example, if you’re hunting for fashion hashtags, type “fashion ideas.” This allows them to stay up-to-date on the latest conversation on the subject. Here are a few: 1.

Fashion 69

Fashion Food Entertainment Health 69

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. 02:36] AI prompts to create more potent marketing strategies. [05:50] 02:36] AI prompts to create more potent marketing strategies. [05:50]

Marketing Strategy 96

Marketing Strategy Marketing Marketers CRM 96

Hubspot Marketing

JANUARY 17, 2025

By breaking down projects into smaller steps, you can ensure that you: Meet your goal in a timely fashion. Maybe youre teaming up with another business or a nonprofit for cross-promotion. Ive pulled together a few templates to provide the framework you need to devise your marketing strategy. Dont skip a step.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Hubspot Marketing

SEPTEMBER 23, 2022

As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. For example, in one pin Cho promotes jewelry from Jared. Fenty Beauty. Free People.

Branding 123

Branding Fashion Food User-Generated 123

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. How does relationship marketing differ from traditional marketing? What role does technology play in relationship marketing?

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85