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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

Social media is a storefront, and fashion influencers could be your next front-window display. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 5K Nicole is one of Australia’s original fashion bloggers.

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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 105
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). With over 17 million Instagram followers and 2.1

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5 Best brands on Pinterest to learn from

Sprout Social

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. It’s honestly one of our best performing assets of the year so far.”

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Jaguars recent rebrand has people talking, but not in the way most marketers hope for.

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Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.