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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.

Gen Z 101
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111
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Multicultural marketing in an era of increased diversity

SmartBrief - Marketing

Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Jaguars recent rebrand has people talking, but not in the way most marketers hope for.

Gen Z 109
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5 Best brands on Pinterest to learn from

Sprout Social

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. It’s honestly one of our best performing assets of the year so far.”

Gen Z 128
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How not to fall for AI dupes

SmartBrief - Marketing

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

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Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.