Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. They currently make up about 25% of the worldwide population. Gen Z is a big deal, and marketers need to pay attention. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. I think its a great way for a Chicago icon like the CTA to welcome you to the city.

Millennials 93

Millennials Marketing Marketers Fashion 93

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 134

Retail Gen Z Fashion Millennials 134

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting. trillion impressions.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. They sold thousands of $333 NFT virtual wearables in minutes.).

Gen Z 121

Gen Z Millennials Fashion Food 121

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 130

Gen Z Millennials Customer Acquisition Law 130

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The fashion brand is well-known for including Gen Z, TikTok-famous comedians and influencers in its content. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. This approach not only broadened Guccis customer base but also positioned the brand as a leader in fashion inclusivity. Is gender-based advertising effective?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

FEBRUARY 13, 2025

Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era. Since 1854, the brand and its famous monogram have been elevating the art of travel and influencing global fashion. Now Louis Vuitton has been established as the fashion maison to beat when it comes to online gaming.

Gen Z 69

Gen Z Branding Fashion Retail 69

Spiralytics

DECEMBER 5, 2022

People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Nostalgia is not limited to those who are older.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Sprout Social

MARCH 26, 2025

Or a fashion brand like Next , leaning into the growing market for social commerce in the UK. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Are you Aldi UK , leaning into social media humour ? Or something else entirely? With a substantial user base of 24.8

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. For brands related to lifestyle, fashion, home decor, or DIY culture, Pinterest offers a unique opportunity to reach a highly engaged audience. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Buffer Marketing

DECEMBER 4, 2024

Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. Knowing your audience allows you to make your content more engaging. Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers.

User-Generated 81

User-Generated Fashion Gen Z Analytics 81

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Hubspot Marketing

DECEMBER 7, 2022

The About Us page for Rihanna's beauty company reads, "Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. When baby's first bedroom is on your grown-up vision board" makes the brand feel like a good-natured older (and more fashionable) sister.

Branding 143

Branding Millennials Fashion Communications 143

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I of TikTok's users.

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123

Hubspot Marketing

MARCH 7, 2017

Think about it: If a clothing brand partnered with a celebrity with millions of followers on Instagram, the celebrity could reach their huge pool, but a large portion of them might not be interested in fashion. It relies primarily on social media marketing to get discovered, especially by millennials.

Influencer Marketing 112

Influencer Marketing Millennials Fashion User-Generated 112

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

Gen Z 98

Gen Z Millennials Law Fashion 98

Neil Patel

FEBRUARY 11, 2021

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. billion home and fashion objects. It ranks ahead of Twitter, LinkedIn, Whatsapp, and Snapchat.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Some seniors are even using the platform to showcase their fashion sense. Instagram age demographics. Here’s a look at the age-demographic breakdown among U.S.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Martech

AUGUST 16, 2022

Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward. Gucci is just one of many fashion brands taking advantage of the metaverse.

Branding 133

Branding Fashion Gen Z User-Generated 133

Sprout Social

JULY 27, 2021

First of all, Love Island viewers are almost exclusively Millennials and Gen Z. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion 111

Fashion Food Millennials Entertainment 111

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. Video converts more users. EyeviewDigital Click To Tweet.

Fashion 111

Fashion Millennials Education Video Marketing 111

Hootsuite

APRIL 26, 2023

So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers. Fashion Brand Company is the master of this. perkinsonparkway Reply to @ajzini I could talk about this all day.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 139

Gen Z Branding Transform Millennials 139