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6 SEO considerations for a successful international expansion

Search Engine Land

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks.

SEO 97
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10 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Hubspot Marketing

When Levi’s introduced their Tailored Classics in the early 1980s, they already owned a large share of their target market, so they wanted to enter some new markets to sustain their high growth rate. Levi’s Tailored Classics (The Worst). Image Credit: Pinterest. Samsonite's Outerwear (The Worst).

Branding 145
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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit. Step 4: Go-To Market.

Marketing 145
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What is Psychometric Profiling for Marketing?

Neil Patel

Once you know what drives people, you can devise highly effective and targeted marketing campaigns. The data you need to profile your customers and improve your marketing outreach? They’re all about diversity, sustainability, and inclusivity, and they target millennials who love eco-friendly fashion.

Marketing 133
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How to Run a Smart Social Media Takeover

Hootsuite

Ethical fashion brand Everlane teamed up with Teen Vogue beauty editor and stylist Michelle Li for her expert advice on how to style their threads. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Opening a shop in a new city?

Fashion 111
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ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now

Businesses Grow

For example, if you’re interested in sustainable fashion, your prompt could be: “Explore innovative business ideas in the sustainable fashion industry.” This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew then asked, Pretend you are a marketing strategy consultant.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.