Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Sprout Social

MAY 4, 2017

Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers. The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge.

Social Media Marketing 108

Social Media Marketing Product Marketing Marketers 108

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. How do you make money from blogging?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Now, we’ll subtract our marketing spend ($100) from gross sales ($250). Next, all you need to do is show your boss and wait for that promotion! All your social media analytics in one place.

Promotion 121

Promotion Finance Analytics User-Generated 121

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 74

Social Media Marketing Marketing Strategy B2C Marketing 74

Hootsuite

MAY 27, 2021

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. Ultimately, when you pay to promote a Tweet , you’re just purchasing a delivery mechanism. Whether it brings you meaning and bliss in real life, we’ll leave up for debate. Deal with it!

Promotion 93

Promotion Fashion User-Generated Analytics 93

Neil Patel

MAY 11, 2021

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities. Let’s say you manage a fashion website, and your sister company runs a travel website.

Fashion 140

Fashion CRM Social Media Marketing Management 140

Hootsuite

JULY 21, 2021

Or would you like someone who is going to promote, engage, and generate leads for your business on Instagram on a regular basis? Research potentials by checking out their followers, following them, and asking yourself how they might be able to promote your brand in unique ways that will grow both of your audiences. Search in Google.

Fashion 142

Fashion PR Promotion Social Media Marketing 142

Adobe Experience Cloud Blog

JULY 9, 2013

The same mantra translates to your marketing career. Your marketing budget/resources/creativity is not a guarantee. In the same fashion, a marketing bucket list can help you strive for seemingly ‘pie in the sky’ marketing goals. Go Mobile with My Marketing. Have some cool marketing bucket list suggestions?

Thought Leadership 134

Thought Leadership Fashion Marketers Marketing 134

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Take advantage of cross-promotion.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. When it comes to Pinterest marketing, the results speak for themselves. Brand awareness At the heart of Pinterest is discovery. Olivia can relate.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 133

Transform Manufacturing Fashion Promotion 133

SocialPilot

FEBRUARY 21, 2024

What is Instagram Influencer Marketing? Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. The competition to capture the online market is stiff.

Influencer Marketing 109

Influencer Marketing Fashion Marketing Marketers 109

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ?

Inbound Marketing 130

Inbound Marketing User-Generated Social Media Marketing Fashion 130

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? Hashtag Analytics Tools.

Analytics 111

Analytics Fashion Social Media Marketing Promotion 111

Businesses Grow

JANUARY 17, 2024

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. The fascinating marketing case study here is the non-intutive way they did it. But the advertising and promotions offer even deeper discounts on already low prices. It’s the second-most downloaded retail app.

eCommerce 114

eCommerce Fashion Shoppers Retail 114

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.”

Gen Z 124

Gen Z Fashion Entertainment Marketing 124

Hubspot Marketing

MARCH 7, 2017

For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. What Is a Micro-Influencer?

Influencer Marketing 111

Influencer Marketing Millennials Fashion User-Generated 111

Hootsuite

JANUARY 10, 2022

These types of ads are perfectly suited for e-commerce brands, especially in fashion, home decor and beauty segments. Promoted Pins. Promoted Pins are a single image or video that appears in the home feed. The only thing differentiating them from organic Pins is a small “Promoted by” label. Source: Pinterest.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Hubspot Marketing

JANUARY 23, 2020

Micro-influencers (social media influencers with 1,000 to 10,000 followers) are more cost effective than celebrities, and they might even be more powerful when promoting a product. Social Media Celebrity Endorsements. Additionally, it's often more effective than traditional marketing campaigns.

Branding 139

Branding Fashion Traditional Marketing Food 139

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. This will help you refine your social strategy. They could end up being some of your biggest brand promoters. What is Snapchat Insights? Get the free guide right now!

Analytics 145

Analytics Social Media Marketing Promotion Fashion 145

Hubspot Marketing

MAY 2, 2023

If your company isn’t ready to start creating Lemon8-specific content, it’s certainly worth getting on the platform to secure your handle and see what’s trending in your niche — particularly for those in the fashion, wellness, and food industries. On trend: how marketers can use social media trends to get in front of new customers.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

Neil Patel

APRIL 1, 2021

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media. Create a Social Media Strategy for Your E-Commerce Company.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Hubspot Marketing

MAY 10, 2019

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy. Twitter is a great marketing tool for a number of reasons. allows you to share and promote branded content in seconds. Promoted Tweets. Twitter Ads.

Marketing 145

Marketing Marketers Analytics Promotion 145

Buffer Marketing

JANUARY 23, 2023

The small business owner has shared tons of fashion advice on her Instagram Stories and credits that to her account’s success. We want to connect back to our roots as a small business, and one way we’re hoping to achieve this is to include more of our team’s faces onto our socials.

Fashion 144

Fashion Education Branding Promotion 144

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Hollywood has celebrities, fashion has models, and business has its moguls. Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

MAY 2, 2023

If your company isn’t ready to start creating Lemon8-specific content, it’s certainly worth getting on the platform to secure your handle and see what’s trending in your niche — particularly for those in the fashion, wellness, and food industries. On trend: how marketers can use social media trends to get in front of new customers.

Real Estate 134

Real Estate User-Generated Fashion Food 134

Hootsuite

NOVEMBER 9, 2020

we’re getting an absurd amount of out of state adoption applications today at my job so we asked our marketing team why and it turns out @charlidamelio posted a tiktok promoting adopting from us, super neat #adoptdontshop pic.twitter.com/V454XBP44a. and in China, “glam-mas” are showing that fashion only gets better with age.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. These are all interests and behaviors that Zipcar can specifically target using social ads.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

SEPTEMBER 1, 2021

Here’s a great example —fashion brand Klassy Network shows off how to wear a “brami.”. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in alphabet soup—and try to put those same strategies into action. Make sure you include a link to your shop in your bio. klassynetwork. The last one is my favorite!

Food 144

Food Fashion Influencer Marketing Branding 144

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. The same is true for companies.

Fashion 107

Fashion Energy Price Product 107

OnPassive Marketing

AUGUST 10, 2022

Does Pinterest Promote Your Products? If you are looking for ways to promote your products on Pinterest for free of cost, then you have come to the right place! In this article, we will discuss how to promote your products on Pinterest without spending any money. How To Promote Your Products On Pinterest For Free Of Cost.

Promotion 62

Promotion Product Manufacturing Fashion 62

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 134

Inbound Marketing B2C Fashion SEO 134

Hubspot Marketing

OCTOBER 25, 2022

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. Cross-promote your TikTok. Odds are, your audience is active on other social media besides TikTok.

Gen Z 103

Gen Z Fashion User-Generated Promotion 103