Martech

SEPTEMBER 20, 2024

Source: Entry Point 1 Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Key metrics for platform-market fit Jason, working closely with the VP of Finance, prioritizes rigorous financial tracking to ensure that both efficiency and effectiveness drive the GTM strategy, given the current macroeconomic conditions.

Product Marketing 112

Product Marketing Product Finance Marketers 112

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Calvyn Lee Blog

NOVEMBER 12, 2022

Another fruitful vertical for Brazil is Finance and namely – Trading offers. What is more, Finance applications, especially Forex tutorials and Credit Cards offers, convert greatly in Brazil. For Onclick, use creatives with special proof and success stories, for Push – appealing Finance banners are recommended.

Affiliate Marketing 246

Affiliate Marketing Finance Marketers Marketing 246

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. Inside Out if it was filmed in my head pic.twitter.com/wi0XsmUGaC — Jason Levin (@iamjasonlevin) July 6, 2024 Step 2. Know the problems. Good memes come from problems your industry faces.

Gen Z 113

Gen Z Finance Marketers Marketing 113

Calvyn Lee Blog

NOVEMBER 7, 2022

The situation with Finance offers, and especially – Loans, is similar to iGaming. And if you prefer the Finance vertical, we suggest that you should pick Loans offers. And if you prefer the Finance vertical, we suggest that you should pick Loans offers. According to Statista, 56% of locals play daily. Conclusion.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 104

Finance Food Entertainment Health 104

The Marketing Operations Leader

FEBRUARY 19, 2025

What you'll learn: Smarter budget planning that aligns spend with business objectives Real-world examples of collaborating with finance, improving visibility, and eliminating inefficiencies Tools and strategies to optimize media mix and vendor accountability Don’t miss this opportunity to take control of your marketing spend.

Finance 130

Finance CMO Analytics Communications 130

Calvyn Lee Blog

NOVEMBER 13, 2022

Finance (Forex). According to Finance Magnates research, the country has 200,000 daily Forex traders. As our Sales Team recommends, you should start a Nigerian campaign with: Vertical: iGaming / Finance (Forex tutorial). iGaming is great for football events, Finance is ever-green. Tips on campaign launch. Conclusion.

Affiliate Marketing 246

Affiliate Marketing Finance Entertainment Marketers 246

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers. Let finance help define success metrics before campaigns launch.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Hubspot Marketing

DECEMBER 10, 2024

Garner continues, I previously worked with a company that offers zero percent interest financing for car repairs. Most people are aware that car finance exists, but they don't know that you can finance the repairs on a car, leading to very few searches for car repair finance.

SEO 132

SEO Gen Z Finance Transform 132

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert. Tip: Leverage locals.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketers 112

Martech

AUGUST 15, 2024

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it.

Finance 121

Finance Customer loyalty Entertainment Price 121

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. Say you’re in personal finance. Needless to say, you need to bring your A++ game to have a shot in personal finance. And the traffic cost is $2.3

SEO 99

SEO Finance User-Generated Food 99

Martech

MARCH 12, 2025

With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend.

Transform 112

Transform Finance Marketers Marketing 112

Martech

NOVEMBER 20, 2024

Instead, it’s often either your manager thinks you should just do better than this year or that finance says this is the target for the numbers to work out in the finance office. It means a lot of time was devoted to coming up with a fair expectation of your performance. However, in my experience, this is rare.

Finance 114

Finance Marketers Marketing Management 114

Hubspot Marketing

SEPTEMBER 12, 2024

I think when you‘re a business owner, it’s easy to overlook how important it is to have access to loans or financing in order to grow your business.” Access to just a little bit of money would improve their ability to participate in e-commerce,” Fleming said. “I

Logistics 122

Logistics Finance Manufacturing Law 122

Jeff Bullas

FEBRUARY 23, 2023

The Penny Hoarder Niche : Finance Amount : Up to $75 Payment Method : Paypal The Penny Hoarder is a leading personal finance publication, and they are looking for articles mostly based on personal experience. They pay $50 – $200 depending on the nature of your contribution.

Copywriting 360

Copywriting Finance Health User-Generated 360

The Marketing Operations Leader

MARCH 25, 2025

3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget. It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. 4️⃣ Campaign Planning This is the execution engine.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Hubspot Marketing

JULY 15, 2024

Organize virtual events to foster a sense of community, monitor community feedback and sentiment to proactively address concerns, and manage and grow our online presence across various platforms.

Management 125

Management Finance Communications Entertainment 125

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 124

Transform Finance User-Generated Marketers 124

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. This isn’t confined to any one industry.

Customer 121

Customer Transform Retail Finance 121

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Hubspot Marketing

FEBRUARY 26, 2025

Every project operates within a web of internal and external relationships that need careful management. Start by creating two lists of dependencies that could impact your projects success.

Finance 105

Finance Transform Communications CRM 105

Martech

FEBRUARY 3, 2025

Finance questions every tech investment, even the critical ones. Give finance visibility into usage metrics and ROI tracking. Your best people become technology traffic cops instead of growth drivers (and they hate it). The human impact cuts deep. Teams lose faith in new initiatives after watching too many tools fail.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance.

Finance 109

Finance User-Generated Health SEO 109

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. Brand-building can have measurable impacts and can be valued as an essential investment in the company’s future, comparable to R&D or technology infrastructure.

Transform 133

Transform Marketers Marketing Customer Acquisition 133

Hubspot Marketing

OCTOBER 29, 2024

Each page had its own set of statistics, examples, and testimonials specific to that sector — whether it was healthcare, finance, or logistics — and each vertical got a narrative that showed an understanding of their unique challenges and priorities.” They outline their solutions for healthcare, education, finance, and more.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Martech

OCTOBER 31, 2024

By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age. Future developments will include: The integration of more advanced AI capabilities. The introduction of additional services through similar bots.

Transform 133

Transform User-Generated Retail Finance 133

Hubspot Marketing

NOVEMBER 20, 2024

In industries like healthcare or finance, this could mean avoiding hefty penalties or fines. This makes the assessment a more precise way of evaluating risk, especially for industries like finance or large-scale projects. For example, after a data breach, an IT risk assessment could reveal vulnerabilities​ and help bolster defenses​.

Manufacturing 106

Manufacturing Finance Health New Technology 106

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Transform 108

Transform Finance Marketers Marketing 108

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. There are four new capabilities: Account Profile Explorer.

Transform 115

Transform B2C Manufacturing Finance 115

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups. Use cases in real-world scenarios.

SEO 112

SEO Logistics User-Generated Finance 112

Search Engine Land

AUGUST 13, 2024

of finance queries, up from 6%. Other findings from the latest data found that AI Overviews showed for: 45% of B2B tech queries for most of July, up from 29% – however, there was a significant drop and increase volatility at the end of the month. 17% of ecommerce queries, up from 11%, with significant volatility at the end of July.

Real Estate 106

Real Estate Finance Entertainment eCommerce 106

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying.

Finance 92

Finance Health User-Generated SEO 92

Buffer Marketing

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.

PR 108

PR Finance Fashion Food 108

Martech

JANUARY 2, 2025

In the Harvard study, nearly all failed change initiatives were underfunded or financed through cost-cutting measures. According to Harvard research, there is a direct correlation between the number of these 6 practices you implement and your success rate. Invest in the change. That alone isn’t going to cut it.

Management 120

Management Transform Finance Communications 120

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115