Neil Patel

AUGUST 11, 2021

Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. What Is Google Ad Campaign Management? There’s no such thing as “passive income” when running and managing Google Ads campaigns. Frequently Asked Questions About Google Ads Campaign Management.

Management 144

Management Finance Place Digital Marketing 144

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 143

Management Copywriting Real Estate Logistics 143

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

Management 122

Management Transform Finance Marketing 122

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. How they view their own finances. They speak with customers and potential buyers often.

SEO 108

SEO Management Price Thought Leadership 108

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 130

Management Manufacturing Copywriting Finance 130

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

Marketing Mix 116

Marketing Mix Finance Analytics Marketers 116

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. Later, when building out the DAM, managers will be able to refer to these sticky notes to determine how assets should be defined.

Management 104

Management Finance User-Generated Advertising 104

Sprout Social

DECEMBER 29, 2022

If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. The benefits of project management software. Scheduling and planning.

Management 115

Management CRM Finance Communications 115

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Management 110

Management Education Manufacturing Finance 110

Social Media Examiner

MARCH 27, 2024

In this article, you’ll learn key strategies for managing finances through unpredictable conditions. Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? Why Are Fixed Costs a Major Threat to the Sustainability of an Agency?

Finance 144

Finance Marketers Marketing Digital Marketing 144

Hubspot Marketing

OCTOBER 31, 2024

For example: "Our software helps small businesses manage their finances more efficiently.” For our financial software example: "Small business owners feel overwhelmed and stressed about managing their finances, worried they might be making costly mistakes.” Uncover the Internal Problem.

Customer 123

Customer Finance Transform Marketers 123

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Sound familiar? Bottom-up budgets improve accuracy.

Transform 120

Transform Finance Non-Profit Communications 120

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 126

Finance Transform Price CRM 126

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks. People "Structuring the team, developing talent, and leading effective change management."

Finance 130

Finance Marketers Marketing Succession Planning 130

Hubspot Marketing

OCTOBER 28, 2022

Passionfroot is a digital workspace where creators can keep track of projects and clients and manage their finances. Creators can also open a digital storefront to field requests and manage operations like invoicing. The platform is browser-based and a no-code tool.

Finance 144

Finance User-Generated eBook Entertainment 144

The Marketing Operations Leader

FEBRUARY 19, 2025

Make Every Marketing Dollar Count Managing marketing budgets shouldn’t be a guessing game. Here’s what happens at each stage: 📍 $1M - $9M ARR → 1-person team, wearing all the hats One Marketing Ops Manager does it all—campaigns, tech, reporting, and lead routing.

Finance 130

Finance CMO Analytics Communications 130

Martech

SEPTEMBER 20, 2024

In the final stage, the company evolves from managing multiple separate products to building one platform. “It’s about depth, not breadth,” Leila, the ABM Manager, reminds him. The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit.

Product Marketing 110

Product Marketing Product Finance Marketers 110

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Advertising 122

Advertising Advertisers Finance Retail 122

Martech

NOVEMBER 20, 2024

Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. For example, you may not manage a P&L, so you can’t speak directly to your financial performance. Finally, it’s time to compare notes with your manager.

Finance 112

Finance Marketing Marketers Management 112

Hubspot Marketing

APRIL 5, 2023

A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. But to show originality and stand out, you have to understand what a hiring manager wants. What is a career objective?

Finance 144

Finance Logistics Communications Management 144

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 121

Finance CMO eBook Marketers 121

Sprout Social

APRIL 13, 2022

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Best Times to Post on Instagram for Finance. Best times to post on Instagram for Finance: Wednesdays at 6 a.m. Best days to post on Instagram for Finance: Wednesdays. Finance social media resources. Consumer Goods.

Finance 145

Finance Food Education Social Media Marketing 145

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 102

Finance Transform Communications CRM 102

Duct Tape Marketing

FEBRUARY 20, 2025

The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively.

Management 76

Management Finance Marketing Strategy eBook 76

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact.

Finance 109

Finance Transform Customer Journey Customer Acquisition 109

Sprout Social

JULY 6, 2022

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Best Times to Post on Twitter for Finance. Best times to post on Twitter for Finance: Tuesdays at 4 p.m., Best days to post on Twitter for Finance: Tuesdays, Wednesdays, Fridays. Finance social media resources. Healthcare.

Finance 139

Finance Education Food Social Media Marketing 139

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target). Know the problems. Know who you cannot offend.

Gen Z 112

Gen Z Finance Marketers Marketing 112

Martech

AUGUST 15, 2024

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

Finance 119

Finance Customer loyalty Entertainment Price 119

Sprout Social

JULY 6, 2022

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Best Times to Post on Facebook for Finance. Best times to post on Facebook for Finance: Tuesdays and Wednesdays at 11 a.m., Best days to post on Facebook for Finance: Thursdays. Finance social media resources. Healthcare.

Finance 142

Finance Education Social Media Marketing Transform 142

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

Finance 115

Finance Marketers Marketing CMO 115

Hubspot Marketing

JUNE 27, 2023

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. Resume headlines play a crucial role in capturing the attention of hiring managers and setting the tone for the rest of your resume. Headlines save time for the hiring manager. How can you make yours stand out in a sea of sameness?

Pharmaceutical 123

Pharmaceutical Finance Retail Logistics 123

Martech

SEPTEMBER 16, 2022

This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. To free them up, the company hired additional staff to manage day-to-day tasks. Finally, the Salesforce Service Cloud would manage service case management. “We

Transform 135

Transform Customer CRM Finance 135

The Marketing Operations Leader

NOVEMBER 12, 2024

Key Highlights from the Diagram: 1–50 employees : A single marketing ops manager wears many hats, supporting campaigns, data, and technology. 50–199 employees : The team expands to include a campaign operations manager , data analyst , and part-time data support , which can be internal or external. A MarTech manager.

Finance 130

Finance Marketers Marketing Analytics 130

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions.

Finance 136

Finance Transform Marketing Marketers 136

Hubspot Marketing

MARCH 28, 2022

Dave Ramsey is a personal finance expert. He has a degree in Finance and Real Estate, and is known for counseling people on paying off their debts. He posts episodes almost every day on topics such as personal finance, leadership, and career growth.". Dave Ramsey. Image Source. Seth Godin. Image Source.

Thought Leadership 130

Thought Leadership Content Marketing Finance Real Estate 130

Hubspot Marketing

SEPTEMBER 14, 2022

We’ll share seven budget templates that can help organize your finances. How to Manage a Business Budget. There are a few key components to managing a healthy business budget. While organizing the numbers may sound difficult, using a business budget template makes the process simple. One should be used for emergencies.

Finance 145

Finance Health Advertising Advertisers 145

MarketingOps

NOVEMBER 29, 2024

You can use a mix of spreadsheet, tech stack diagrams, stack management tools, and wikis to define all the marketing tools your marketing and sales operation teams use. A Platform to capture the information Spreadsheet, visual charts, tech stack diagrams, stack management tools, wikis, there are many options to choose from.

Finance 130

Finance Marketers Marketing New Technology 130