Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. How they view their own finances. They speak with customers and potential buyers often.

SEO 108

SEO Management Price Thought Leadership 108

Martech

OCTOBER 29, 2021

For marketing operations to have the greatest impact company-wide, they need to be connected to other functions in the organization, including sales and finance. Team management. With everything connected in the org, marketing ops improves reporting capabilities, which leads to better campaign management. Budget management.

Management 115

Management Finance CRM Marketers 115

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. households.

Management 92

Management Finance CMO Energy 92

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. Later, when building out the DAM, managers will be able to refer to these sticky notes to determine how assets should be defined.

Management 87

Management Finance User-Generated Advertising 87

Calvyn Lee Blog

NOVEMBER 7, 2022

The situation with Finance offers, and especially – Loans, is similar to iGaming. Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. According to Statista, 56% of locals play daily. Sweepstakes. Conclusion.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

Management 110

Management Transform Finance Marketers 110

Hubspot Marketing

AUGUST 30, 2023

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers.

Management 107

Management Education Manufacturing Finance 107

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. Marketers predict they will increase digital marketing spending further—by 12.7% over the next 12 months.

CMO 173

CMO Finance B2C Marketers 173

The Marketing Operations Leader

NOVEMBER 12, 2024

Key Highlights from the Diagram: 1–50 employees : A single marketing ops manager wears many hats, supporting campaigns, data, and technology. 50–199 employees : The team expands to include a campaign operations manager , data analyst , and part-time data support , which can be internal or external. A MarTech manager.

Finance 130

Finance Marketers Marketing Analytics 130

Martech

NOVEMBER 20, 2024

Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. For example, you may not manage a P&L, so you can’t speak directly to your financial performance. Finally, it’s time to compare notes with your manager.

Finance 95

Finance Management Marketers Marketing 95

Sprout Social

DECEMBER 29, 2022

If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. The benefits of project management software. Scheduling and planning.

Management 107

Management CRM Finance Communications 107

Neil Patel

AUGUST 11, 2021

Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. What Is Google Ad Campaign Management? There’s no such thing as “passive income” when running and managing Google Ads campaigns. Frequently Asked Questions About Google Ads Campaign Management.

Management 144

Management Finance Place Digital Marketing 144

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 137

Management Marketers Marketing Key Performance Indicator 137

Sprout Social

APRIL 28, 2021

That’s where your escalation management strategy comes into play. What is escalation management, anyway? Escalation management is the process of prioritizing customer service concerns, ranking issues based on severity and ensuring that they’re addressed by the right reps (in the appropriate order).

Management 123

Management Customer Finance Food 123

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 109

Management Manufacturing Finance Copywriting 109

Search Engine Land

JUNE 12, 2023

Perhaps you manage a network of sites and have to consider syndication and links more than most. For example, this might be developers, project managers, or marketing teams. Needs to understand the context of SEO These people will benefit from understanding where their work, or the work of the people they manage, can impact SEO.

Education 77

Education Management SEO Copywriting 77

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 142

Management Copywriting Real Estate Logistics 142

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 108

Finance Transform Price CRM 108

Hubspot Marketing

OCTOBER 31, 2024

For example: "Our software helps small businesses manage their finances more efficiently.” For our financial software example: "Small business owners feel overwhelmed and stressed about managing their finances, worried they might be making costly mistakes.” Uncover the Internal Problem.

Customer 104

Customer Finance Transform Marketers 104

Neil Patel

DECEMBER 17, 2020

It’s actually quite simple: business process management (BPM) software. The Top 5 Options for Business Process Management Software. How to Choose the Best Business Process Management Software for You. This will give you a base-level sense of how each BPM software thinks about process management.

Management 131

Management User-Generated Price Finance 131

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance 107

Finance Non-Profit Transform CMO 107

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Sound familiar? Bottom-up budgets improve accuracy.

Transform 100

Transform Finance Non-Profit Communications 100

Buffer Marketing

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media.

Management 96

Management Social Media Marketing Finance Entertainment 96

The Marketing Operations Leader

OCTOBER 15, 2024

How to take the lead with your manager by Wes Kao. Become the bridge between marketing, sales, product, CS, IT, and finance. Reply to this email or reach out to me on Linkedin. Helpful Advice of the Week How AI will impact marketing ops and Martech work by Scott Brinker. Advice to supercharge your career by Ben Meer.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Hootsuite

APRIL 14, 2021

Here’s a look at why you should let your social media managers be weird. The tweet spent hours making rounds around the internet, garnering international headlines, and getting the kind of organic reach most highly-curated and well-financed brand campaigns can hardly dream of. Give your social media managers more agency.

Management 140

Management Social Media Marketing Finance Customer loyalty 140

Social Media Examiner

MARCH 27, 2024

In this article, you’ll learn key strategies for managing finances through unpredictable conditions. Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? Why Are Fixed Costs a Major Threat to the Sustainability of an Agency?

Finance 128

Finance Marketers Marketing Digital Marketing 128

Rock Content

NOVEMBER 5, 2023

Here we’ll go over everything you need to know about how to manage a marketing budget and set your company up for ongoing success. How to Manage a Marketing Budget in 4 Steps Ready to start the process of setting up, implementing, and managing a marketing budget that will get you results? Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Martech

SEPTEMBER 20, 2024

In the final stage, the company evolves from managing multiple separate products to building one platform. “It’s about depth, not breadth,” Leila, the ABM Manager, reminds him. The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit.

Product Marketing 95

Product Marketing Product Finance Marketers 95

Search Engine Land

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

Hubspot Marketing

AUGUST 30, 2022

If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. In this article, we will share with you a list of the best finance podcasts available. She is a well-known finance educator and author with a large social media following and a frequent daytime TV show guest.

Finance 27

Finance Real Estate Health Education 27

Hubspot Marketing

AUGUST 14, 2018

Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Fortunately, there are plenty of free project management software options to keep your team on-track without breaking the bank. 59% of U.S.

Management 145

Management Finance Communications Product 145

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 108

Finance CMO eBook Marketers 108

The Marketing Operations Leader

JULY 15, 2024

For Paid Subscribers: How NOT to Manage Your Team if You Are a People Manager Join me live for a real-talk career conversation with leading marketing ops leaders from the tech industry! GTM operations is a strategic choice to combine ops teams (marketing, sales, CS, finance etc) into one team.

Transform 130

Transform Thought Leadership Finance Customer Journey 130

Martech

SEPTEMBER 4, 2024

The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT. Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries.

Marketing Strategy 114

Marketing Strategy Whitepaper Finance Transform 114

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Advertisers 109

Advertisers Advertising Finance Retail 109

Martech

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Register today.

Marketing Plan 66

Marketing Plan Finance Marketers Marketing 66

Welcome Software

MARCH 31, 2022

Marketing Resource Management (MRM): An Expert’s Guide. But it also presents a unique challenge in terms of managing the mountain of digital assets being created every day. In fact, there’s a whole industry dedicated to it, known as Marketing Resource Management (MRM). What is marketing resource management (MRM)?

Management 52

Management CRM Marketers Marketing 52