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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Save time managing your social media presence with Hootsuite. Make the most of your money. Try it free today.

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How to Create An Incredibly Well-Written Executive Summary [+ Example]

Hubspot Marketing

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. A description of your company, including management, advisors, and brief history.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Social media in finance 2020 benchmarks.

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Their manager, Karen Chen, says that “by analyzing user behavior and demographics, we’re able to spot those who are more likely to convert.

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The best times to post on Instagram 2022

Sprout Social

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Best Times to Post on Instagram for Finance. Best times to post on Instagram for Finance: Wednesdays at 6 a.m. Best days to post on Instagram for Finance: Wednesdays. Finance social media resources. Consumer Goods.

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The Best Free Business Budget Templates

Hubspot Marketing

We’ll share seven budget templates that can help organize your finances. For a new small business budget, you’ll rely on your market research to estimate early revenue for your company. How to Manage a Business Budget. There are a few key components to managing a healthy business budget. Marketing Budget Template.

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