Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.

New Markets 109

New Markets Finance Customer CMO 109

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. That would be bad.

Transform 88

Transform Finance Marketers Marketing 88

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 140

Management Marketers Marketing Key Performance Indicator 140

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Helpful Advice of the Week How AI will impact marketing ops and Martech work by Scott Brinker. Advice to supercharge your career by Ben Meer.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Adobe Experience Cloud Blog

MAY 2, 2014

So, although I wasn’t going to be my company’s primary Marketo user (we had a digital marketing manager for that), I decided to learn Marketo myself. Eventually, I realized that if you want to get started quickly with marketing automation, the information you need to succeed is actually very simple. Share Your Data.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketers 133

Martech

MARCH 26, 2024

Martech’s influence needs to extend beyond marketing. Finance and operations : Insights into metrics like conversion rates and customer acquisition costs refine financial forecasting, guiding strategic budget allocation and inventory management based on predictive demand models.

Transform 109

Transform Customer Customer Acquisition Finance 109

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. My bet is that executives with a marketing background understand the need to invest in systems that engage with customers – and then actually engage with them. Some tout that HR is the new marketing.

CMO 99

CMO Finance Energy Communications 99

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. Grow Your Market. By using existing data, the platform can find new targets in new markets.

Customer 134

Customer Thought Leadership Analytics Finance 134

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

The CMO Survey

MARCH 28, 2023

Consistent with this, marketers report that brand management and development capabilities—a key engine for using brands to grow the business—are not reaching effectiveness levels that correspond to their importance. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. percent increase this year.

CMO 130

CMO Finance B2C Marketers 130

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. The most obvious advantage for brands that become global is to reach more people in new markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. A critical new marketing role was born.

CRM 104

CRM Manufacturing Finance Analytics 104

Search Engine Land

FEBRUARY 29, 2024

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you.

Finance 99

Finance Transform Retail Industry Insights 99

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 130

Transform CMO Customer Acquisition Finance 130

Sprout Social

MAY 3, 2023

Are you trying to expand into new markets? Are you launching a new product? Once you define what is important, you can attach all of your marketing efforts (and budget requests) to those broader goals. What are you trying to accomplish? Are you going to acquire a company?

CMO 126

CMO Finance Communications B2C 126

Neil Patel

DECEMBER 14, 2021

Paid media was a notable growth area, with a 372 percent increase in managed paid media budgets. ” – Becky Ruden, Adobe XD Principal Content Marketing Manager. We’ve increased our global workforce by 106 percent in the last year, expanded our presence in EMEA and Australia, and grew revenue by 169 percent.

Customer 92

Customer Finance Fashion SEO 92

Scoop.it!

MARCH 10, 2022

Until recently.Recently some sly marketers have figured out they can transform the entire outflow of company emails as marketing elementsby making use of their company email signatures. Automating your email signature marketing using a signature management tool is an opportunity you can’t afford to pass up.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 94

eCommerce User-Generated Manufacturing Finance 94

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 113

Email Marketing Transform Health Marketers 113

Neil Patel

OCTOBER 24, 2020

Let’s face it: None of us know everything about growing and managing a business. And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. These are: Strategy and Management Consultants. Sales and Marketing Consultants.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion.

Content Marketing 104

Content Marketing User-Generated Marketers Marketing 104

Bannerflow

NOVEMBER 24, 2020

What are some of the challenges facing the financial industry when doing digital marketing? Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance. We’ve managed to save time by removing these repetitive tasks. What are the benefits of using Bannerflow?

Transform 98

Transform Advertising Advertisers Finance 98

Hubspot Marketing

JUNE 2, 2020

a marketer, an HR rep, an IT manager, etc.). Finance Manager Margie, IT Ian, or Landscaper Larry) so everyone internally refers to each persona the same way, allowing for cross-team consistency. In general, companies may have the same, or similar, categories for their buyer personas (e.g. Use your referrals.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Vertical Response

MARCH 22, 2024

E-commerce platforms are the backbone of online businesses, providing features such as: Product catalogs Payment processing Inventory management Order fulfillment Customer support Companies benefit from these platforms through expanded market reach and reduced costs, while consumers benefit from wider selections and convenience.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Rock Content

SEPTEMBER 6, 2023

There are plenty of options out there that are free and merely a matter of doing the work, but don’t sleep on the idea of investing in your marketing. For example, paid advertising on Google or social media is a terrific way to drive traffic and raise awareness, especially when launching a new marketing objective.

Real Estate 98

Real Estate PR Marketers Marketing 98

Litmus

MAY 4, 2021

In a recent Forrester and Agile Sherpas survey , Agile marketing adoption jumped 10 percentage points in 2020, with 51 percent of respondents indicating that they use an Agile marketing approach to manage work, including daily standups, a backlog, Sprints, a kanban board, etc.

Transform 85

Transform Marketers Marketing Finance 85

Duct Tape Marketing

MARCH 6, 2025

But they have no real relationship with the client, whereas the account manager or whoever, project manager, whatever you call them, is working with the client every day. Is it a business development function or is it train your account managers to look for opportunities? finance, let's talk about anything that's not marketing.

Non-Profit 46

Non-Profit Price Finance Product 46

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] Do we go after a new market? [3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Real Estate 93

Real Estate Price Marketers Marketing 93

Moz

MARCH 19, 2019

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. As an enterprise SEO, having economies of scale is a critical factor in beating out other agencies for new business.

SEO 52

SEO Finance Entertainment Global Marketing 52

Welcome Software

OCTOBER 9, 2024

Everything you could possibly want to know about market segmentation will be covered in this guide (and then some). What is market segmentation? Market segmentation is the process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar affinities, needs, and behaviors.

Market Segmentation 52

Market Segmentation Marketers Marketing Law 52

Use Insider

FEBRUARY 16, 2022

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Duct Tape Marketing

AUGUST 2, 2018

Hello and welcome to another episode of the Duct Tape Marketing Podcast. He is the founder of Top Line Results , a management consulting firm, and the co-author of a book we’re going to talk about today called Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

Transform 48

Transform Inbound Marketing Finance Shipping 48

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere.

Product 59

Product eCommerce eBook Shipping 59