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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

SEO 108
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Measuring marketing’s impact: From metrics to growth

Martech

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

Finance 118
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Understanding HubSpot's Seat-Based Pricing Model

Lynton Web

HubSpot's recent update to a seat-based pricing model across all Hubs and subscription tiers offers unprecedented flexibility and control over your CRM investment. Core Seats: The Foundation of Your HubSpot Experience Core Seats form the backbone of HubSpot's new pricing model. Enterprise seats access higher limits of sequencing.

Price 52
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In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

Hubspot Marketing

Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Less busywork.

Price 108
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Ultimate Affiliate Marketing Guide For Philippines

Calvyn Lee Blog

The situation with Finance offers, and especially – Loans, is similar to iGaming. Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. For iGaming, try Onclick on CPA Goal and Smart CPM pricing models.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 126
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. 8 foolproof tips from Pinterest marketing experts Get ready to take notes.

Gen Z 109