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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. They outline their solutions for healthcare, education, finance, and more.

eCommerce 126
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How to Use HubSpot's Lead Scoring to Better Inform Your Marketing and Sales Teams

Lynton Web

Score Properties and Management For most score types, HubSpot creates a single property to track values. Decision-makers like directors or C-level executives typically warrant higher scores than individual contributors, though this should be calibrated based on your specific sales process and target market.

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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 126
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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

In this self-paced online course and exam, you'll learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders. Sales Manager Training by HubSpot Academy. Introduction to Project Management by Udemy.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. One of them is none other than David Jones.

Gen Z 56
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.

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The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Buffer Marketing

Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform.

Finance 109