Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 106

Transform Key Performance Indicator User-Generated Finance 106

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. How can banking and finance tackle digital transformation?

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

Transform 113

Transform B2C Manufacturing Finance 113

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. The financial benefits of digital transformation are significant. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. for those that lag behind.

Transform 90

Transform Finance Marketing Marketers 90

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact.

Finance 109

Finance Transform Customer Journey Customer Acquisition 109

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Manager: Technical accuracy and feature roadmap.

Finance 104

Finance Transform Communications CRM 104

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Platforms like Adobe, Salesforce and HubSpot centralize many capabilities for enterprise teams.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Future developments will include: The integration of more advanced AI capabilities.

Transform 131

Transform User-Generated Retail Finance 131

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 103

Transform Finance Marketing Marketers 103

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. My next stop would be your business partners in finance, legal, change management, procurement, etc.

Transform 90

Transform Finance Communications Marketing 90

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Sound familiar? Bottom-up budgets improve accuracy.

Transform 121

Transform Finance Non-Profit Communications 121

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 89

Transform Finance Marketing Marketers 89

Scoop.it!

APRIL 7, 2022

Ever wondered how Facebook manages to know the exact kinds of ads you’ll like to see in your feed? Today, we’ll talk about the ways AI has transformed how we create new written content and develop new content ideas. But with an image-to-text conversion tool, transforming your image content into textual content just got easier.

Transform 105

Transform User-Generated Finance Communications 105

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance. We’ve managed to save time by removing these repetitive tasks.

Transform 98

Transform Advertising Advertisers Finance 98

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt.

Influencer Marketing 81

Influencer Marketing Transform Marketers Marketing 81

Search Engine Land

AUGUST 30, 2024

The AI tools transforming marketing today are still narrow AI. These systems were widely used in fields such as medicine and finance. Start with small projects Implement AI in small, manageable projects. Although general AI is an exciting idea, we’re not there yet. Automate social media posting and analytics.

Transform 98

Transform Marketers Marketing Education 98

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. And that really is like the guide for corporate finance executives on how to value a company.

Transform 86

Transform Finance Energy Customer 86

Search Engine Land

APRIL 30, 2024

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Target audience : Accredited investors.

Transform 97

Transform Real Estate Finance Advertising 97

Duct Tape Marketing

MARCH 23, 2022

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

Transform 99

Transform Shipping Education Finance 99

Lynton Web

FEBRUARY 4, 2025

Let's explore how banks can transform their digital presence with powerful self-service tools that engage customers, streamline operations, and drive meaningful conversions while maintaining the personal touch that defines great banking relationships.

Transform 59

Transform Customer Finance Education 59

Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. They engage with posts of my cat frolicking in boxes when his deliveries come.

Transform 94

Transform Customer Branding Food 94

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Reducing decision fatigue.

Transform 91

Transform Finance Management Communications 91

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

Management 122

Management Transform Finance Marketers 122

Lynton Web

JANUARY 2, 2025

Score Properties and Management For most score types, HubSpot creates a single property to track values. For example, if you sell marketing software, a Marketing Director might score higher than a Finance Director, even at the same seniority level. Ready to Transform Your Lead Scoring?

Transform 98

Transform Whitepaper CRM Price 98

Search Engine Land

NOVEMBER 13, 2023

Healthy finances are crucial for client retention. The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. Reason 2: Financial strain Financial instability can be a major red flag for clients.

Transform 90

Transform Whitepaper Non-Profit CRM 90

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 92

Transform Inbound Marketing Analytics CRM 92

Sprout Social

DECEMBER 30, 2024

The customer shares the products the stylist used, her feelings about the products and a before-and-after transformation of her hair pre- and post-styling. When youre ready to post, use a social media management tool like Sprout Social to streamline the process. Plus, the Asset Library will keep all your approved videos organized.

Branding 83

Branding Transform Finance User-Generated 83

The Marketing Operations Leader

JULY 15, 2024

For Paid Subscribers: How NOT to Manage Your Team if You Are a People Manager Join me live for a real-talk career conversation with leading marketing ops leaders from the tech industry! Transform Your Marketo Data with Cloudingo Thanks to our sponsor Cloudingo for making this newsletter possible. Ready for pristine Marketo data?

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Transform Thought Leadership Finance Customer Journey 130

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started.

Finance 127

Finance Transform Price CRM 127

Lynton Web

FEBRUARY 4, 2025

HubSpot's smart form capabilities transform every interaction into an opportunity to build trust and gather valuable user data. Progressive profiling breaks the process into manageable steps for complex applications like loans and new accounts. Small business resources progress from startup guidance to expansion financing.

Transform 52

Transform Finance Customer Journey Price 52

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

Transform 110

Transform Customer Customer Acquisition Finance 110

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 131

Transform CMO Customer Acquisition Finance 131

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

The transformative results companies expect from ABM require two critical elements. Assuming the foundation is sound, the second critical element is how teams approach project management and execution. The same is true for CRM and database management , persona development , and print and digital asset creation. Moving Forward.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. However, these won’t do much without proper data management and cloud infrastructure. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance.

Transform 115

Transform Finance Marketing Marketers 115

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions.

Finance 136

Finance Transform Marketers Marketing 136