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Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not productmarketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.
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So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. So I am giving three bouncing elephants to MadKudu, and a job offer to Hayden.
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