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Fueling better marketing plans with Shell by Uptempo

Martech

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

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Fueling better marketing plans with Shell by Uptempo

Search Engine Land

If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks. Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency.

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Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Additionally, developing well-defined personas guides where and how you deploy your marketing efforts, ensuring you reach your audience on the right platforms. Imagine your business provides services to help other companies manage their finances and payroll. Let’s consider a couple of examples to clarify.

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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization. Pro tip: It also wouldnt hurt to run your plans by the sales team. Our data shows that one of the top challenges marketers are currently facing is sales and marketing alignment.

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Fortunately, it’s possible to plan content for a shoestring budget.