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2024 Year in Review: Features, Features & More Features!

Customers.ai

Whether youre in B2B, insurance, finance, or automotive, this feature gives you tangible ROI insights on your lead generation efforts. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Sounds simple enough, right? Just in time for the new year.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

Their peers in technology and finance, however, saw salary increases. But is the salary of a CMO a realistic gauge for marketing influence in a company? Marketing Is Changing—Lines Between Marketing and Technology Are Blurring. The second point HBR makes is that marketing is changing, which content marketers understand.

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Piwik PRO Analytics Tracking Best for: Organizations prioritizing data privacy and compliance, such as those in healthcare, finance, and government sectors. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Rating: ★★★★☆ (4.4/5)

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Why Content Marketing is a Must-Have for Your Retail Business

Scoop.it!

Similarly, Mass Mutual’s content marketing strategy utilized visual storytelling to educate consumers on personal finance. 8 Remarkable Benefits of Content Marketing for Retailers. Aside from building trust with clients and increasing brand awareness, content marketing offers other additional benefits to retailers.

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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Ecommerce is one of the top industries that benefit from trigger-based email marketing due to its focus on customer behavior and conversions. See Who Is On Your Site Right Now!

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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.