Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.

Finance 124

Finance CMO eBook Marketers 124

Martech

MAY 2, 2023

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. This article tackles frequently discussed revenue strategies and what marketing leaders can do to work with colleagues to generate customer revenue more efficiently and effectively.

Finance 116

Finance Customer Journey Digital Marketing Education 116

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Unbounce

SEPTEMBER 19, 2023

So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. I love this one. It was my favorite for sure. [00:30:54]

Copywriting 93

Copywriting SEO Price User-Generated 93