article thumbnail

Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

Interested in reaching over 5,000 marketing leaders and operations professionals? It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

article thumbnail

Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2B sellers must show their commitment by regularly engaging with customers, offering tailored insights, adapting to their evolving needs, and giving buyers personalized marketing content that speaks to their pain points. Being proactive with your marketing fosters loyalty and creates opportunities to add value to the relationship.

eCommerce 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering AI and marketing: A beginner’s guide

Search Engine Land

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior.

article thumbnail

How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 125
article thumbnail

The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

article thumbnail

The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

article thumbnail

How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

Leveraging innovative AI technology in your marketing automation system empowers you to create microsegments. Rather than targeting dozens of CFOs at large private construction companies, you can narrow your focus on the three executives who: Manage finances for privately held organizations with more than 1,000 employees.

Finance 134