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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. Processing.

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Because of that, some companies are looking elsewhere to outsource their content creation.

Place 95
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Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation

Chief Martec

” A heavily financed company or even a private equity (PE) firm itself may buy up a bunch of martech products — often at a bargain rate from that cohort of the walking dead — and either stick them together as a “suite” or simply try to squeeze costs and customers to make them profitable as a portfolio. Absolutely.

Finance 82
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24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Show how you plan to communicate pricing to customers.

Price 98
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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Marketing

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. That almost always means prices are too low! Business Snapshot Years in business: 6.5

Price 115
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. Pricing customer service. Overall market demand.

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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. More About Clare Price: Download a free chapter of her new book.