Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

Marketing Mix 113

Marketing Mix Finance Analytics Marketers 113

Hubspot Marketing

OCTOBER 31, 2024

This level adds weight and significance to the customer's problem, making your product or service feel more important and impactful. Start by clearly defining the tangible issue your product or service solves. For example: "Our software helps small businesses manage their finances more efficiently.” Uncover the Internal Problem.

Customer 123

Customer Finance Transform Marketers 123

Chief Martec

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. Are these people nuts? Hold that thought. We’ll come back to it.

Product 111

Product Finance Branding Customer 111

Hubspot Marketing

MAY 31, 2024

A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Finance leaders don’t have an in-depth knowledge of the day-to-day functions, needs, and constraints of each unit. Marketing expenses (agencies, ad campaigns, production).

Transform 120

Transform Finance Non-Profit Communications 120

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 126

Finance Transform Price CRM 126

The Marketing Operations Leader

FEBRUARY 19, 2025

What you'll learn: Smarter budget planning that aligns spend with business objectives Real-world examples of collaborating with finance, improving visibility, and eliminating inefficiencies Tools and strategies to optimize media mix and vendor accountability Don’t miss this opportunity to take control of your marketing spend.

Finance 130

Finance CMO Analytics Communications 130

The Marketing Operations Leader

JANUARY 11, 2025

Partnerships "Driving collaboration across product, sales, finance, and other teams to achieve shared goals." Questions to Ask: Are we aligned with sales, product, and finance teams on shared priorities? Recommendation: 1-2: Establish a KPI framework and create dashboards for key stakeholders.

Finance 130

Finance Marketers Marketing Succession Planning 130

Sprout Social

APRIL 13, 2022

And as a platform for discovery of brands, products or services, it’s important to get high-quality photos and content in front of potential consumers’ eyes at the right time. Best Times to Post on Instagram for Finance. Best times to post on Instagram for Finance: Wednesdays at 6 a.m. Finance social media resources.

Finance 145

Finance Food Education Social Media Marketing 145

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Passionfroot is a digital workspace where creators can keep track of projects and clients and manage their finances. Creators can use Bilder to make web apps, Saas products, and Chrome extensions. Image source.

Finance 144

Finance User-Generated eBook Entertainment 144

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables. Marketing, product development, IT, data science and HR are five examples.

Finance 113

Finance Marketers Marketing CMO 113

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 130

SEO Gen Z Finance Transform 130

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet?

Marketing Strategy 118

Marketing Strategy B2C Finance Analytics 118

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we picked on product managers (again, another easy target).

Gen Z 112

Gen Z Finance Marketers Marketing 112

Sprout Social

JULY 6, 2022

Consumer goods industry covers a large portfolio of products, including food and non-food categories, ranging from food and beverages to clothing and footwear and everything in between. Best Times to Post on Twitter for Finance. Best times to post on Twitter for Finance: Tuesdays at 4 p.m., Finance social media resources.

Finance 139

Finance Education Food Social Media Marketing 139

Search Engine Land

AUGUST 23, 2024

“These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology.

Finance 104

Finance Food Entertainment Health 104

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Finance 117

Finance Customer loyalty Entertainment Price 117

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 112

Finance Customer Journey Digital Marketing Education 112

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 120

Finance CMO eBook Marketers 120

Neil Patel

JANUARY 8, 2023

Product videos can increase purchases of the product by 144%. Say you offer student loan financing, set up CTAs like this: Visitor CTA: 7 Helpful Tips on How to Deal with Student Loans Lead CTA: Financing Consultation. Be creative with your headlines and inform the visitor of what you do or the benefits of your product.

Finance 145

Finance Shipping User-Generated Shoppers 145

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. How can you guide members of our community to our website to purchase a product or service? What does community mean to you? How would you describe your management style?

Management 123

Management Finance Communications Entertainment 123

Hubspot Marketing

SEPTEMBER 12, 2024

He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. To get the word out and build awareness, Quis Quis suggests leveraging marketing, focusing on your product, starting small, and working smart.

Logistics 119

Logistics Finance Manufacturing Law 119

Search Engine Land

JANUARY 18, 2024

Meanwhile, if you look at another YMYL area, finance, SGE only impacts 17% of queries. These show up for ecommerce products in SGE and AI-driven shopping experiences. New Google SGE insights: Content formats, YMYL, product views The report. Industry breakdown. Google’s SGE is going to impact industries differently.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Sprout Social

JULY 6, 2022

Best Times to Post on Facebook for Finance. Best times to post on Facebook for Finance: Tuesdays and Wednesdays at 11 a.m., Best days to post on Facebook for Finance: Thursdays. Worst days to post on Facebook for Finance: Saturdays and Sundays. Finance social media resources. Start your free Sprout trial.

Finance 142

Finance Education Social Media Marketing Transform 142

illumin

MAY 31, 2024

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms.

Retail 111

Retail Finance Advertising Advertisers 111

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. This generated big crowds at their booth and helped them secure the prize for Best Debuting Product. Elation, for instance, offered exclusive product pricing to attendees.

Event Marketing 107

Event Marketing Finance Customer loyalty Marketers 107

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. For instance, they used their product features to create the State of Video live event. Say you’re in personal finance. Results Traffic is important.

SEO 99

SEO Finance User-Generated Food 99

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 102

Finance Transform Communications CRM 102

Martech

SEPTEMBER 13, 2023

“SAS Customer Intelligence product development,” he said, “is tightly aligned to guidance from the SAS Data Ethics practice,” said director of digital marketing solutions Mark Chaves, speaking to media and analysts.

Finance 134

Finance Marketers Marketing Analytics 134

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. This type of AI is often used in marketing to come up with new advertising campaigns or in product development to design new products. So what are the primary types of AI?

Advertising 190

Advertising Advertisers Manufacturing Finance 190

Martech

JUNE 14, 2023

have used AI for content production. have used AI for content production. Whether planned or not, OpenAI released their product at the perfect time. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Influencer Marketing Hub 2023) 71.2% In your inbox.

Finance 137

Finance Price Influencer Marketing Marketers 137

The Marketing Operations Leader

NOVEMBER 12, 2024

1,000+ employees : At the enterprise level, a director of marketing ops oversees a comprehensive team structure: A MarTech lead managing campaign ops and a new AI and product management role. A strategy ops lead overseeing finance, planning, and PMO. An enablement and project manager to drive collaboration and process efficiency.

Finance 130

Finance Marketers Marketing Analytics 130

Hubspot Marketing

JUNE 27, 2023

Detail-Oriented Finance Major with Internship Experience at Top Investment Firm Best for: Finance students pursuing roles in the financial sector What we like: This headline captures a key characteristic of the applicant and highlights their most important experience to date. Business and Finance Resume Headline Examples 22.

Pharmaceutical 123

Pharmaceutical Finance Retail Logistics 123

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. When customers think their devices are listening to their conversations, for example, they feel less inclined to buy your product or service. But use caution.

Customer 117

Customer Transform Retail Finance 117

The Marketing Operations Leader

OCTOBER 15, 2024

Become the bridge between marketing, sales, product, CS, IT, and finance. Try this: Start conversations about new strategies, tactics, and tools Lead training and educational sessions to elevate your team on best practices 6 - Be a connector across teams Strategy is not done in a silo.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Search Engine Land

JANUARY 5, 2024

It includes keywords in 10 categories: Automotive Ecommerce & Retail Entertainment Fashion & Apparel Finance Food & Beverage Health & Wellness Legal Technology & Electronics Travel & Hospitality Read the analysis here: Research Study – The Impact of Google’s Search Generative Experience on organic rankings Dig deeper: (..)

Finance 140

Finance Fashion Food Entertainment 140

Martech

NOVEMBER 20, 2024

Here are my top three tips to make this season positive and productive. Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. It means a lot of time was devoted to coming up with a fair expectation of your performance.

Finance 111

Finance Marketing Marketers Management 111

Search Engine Land

AUGUST 29, 2023

capitalizing brand/product names) in titles and meta descriptions. It is a combination of an analysis of 10,000 keywords across various major verticals (including finance, retail, travel, insurance) and a survey of 300 enterprise marketers. 100% agreement. Every week: 50% invest 4-6 hours. 30% invest 7-9 hours. 20% invest 1-3 hours.

Finance 128

Finance Retail SEO Product 128