The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173

CMO Finance B2C Marketers 173

Hubspot Marketing

FEBRUARY 3, 2023

11 Free Email Hacks to Step Up Your Productivity 1. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Organization is the ultimate key to productivity and emails often fall on the back burner. HR, Finance, Insurance) Teams (e.g. Create folders.

Product 97

Product Finance Management Communications 97

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 92

Product Finance B2C Marketing Automation Platform 92

Chief Martec

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. Are these people nuts? Hold that thought. We’ll come back to it.

Product 110

Product Finance Branding Customer 110

MarketingOps

NOVEMBER 29, 2024

By analyzing and understanding all of the functionalities, advantages and disadvantages of each of the technologies in your marketing technology stack, your marketing operations team will develop a better working knowledge of those systems which will translate in an increase in team productivity and efficiency.

Finance 130

Finance Marketers Marketing New Technology 130

The Marketing Operations Leader

NOVEMBER 12, 2024

1,000+ employees : At the enterprise level, a director of marketing ops oversees a comprehensive team structure: A MarTech lead managing campaign ops and a new AI and product management role. A strategy ops lead overseeing finance, planning, and PMO. An enablement and project manager to drive collaboration and process efficiency.

Finance 130

Finance Marketers Marketing Analytics 130

Lusha

FEBRUARY 27, 2023

Productive sales departments are the lifeblood of every company. Boosting sales while lowering expenses is always the ideal way to go, so it pays to understand the essential concepts of sales productivity. What Is Sales Productivity? If you keep revenue the same but lower expenses, then productivity has just gone up.

Product 52

Product Finance Management Advertising 52

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. This ensures that the finance team is always aware of the latest developments and can provide timely feedback.

Finance 107

Finance Non-Profit Transform CMO 107

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Hubspot Marketing

MAY 31, 2024

A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Finance leaders don’t have an in-depth knowledge of the day-to-day functions, needs, and constraints of each unit. Marketing expenses (agencies, ad campaigns, production).

Transform 100

Transform Finance Non-Profit Communications 100

The Marketing Operations Leader

OCTOBER 15, 2024

Become the bridge between marketing, sales, product, CS, IT, and finance. Try this: Start conversations about new strategies, tactics, and tools Lead training and educational sessions to elevate your team on best practices 6 - Be a connector across teams Strategy is not done in a silo.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Search Engine Land

AUGUST 23, 2024

“These ads will be accompanied by text that highlights their products,” Adweek reported. CNBC and Adweek (registration required) both reported on details from a pitch deck for the upcoming ad product. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health. Technology.

Finance 104

Finance Food Entertainment Health 104

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 87

Product eBook Price User-Generated 87

Hubspot Marketing

OCTOBER 31, 2024

This level adds weight and significance to the customer's problem, making your product or service feel more important and impactful. Start by clearly defining the tangible issue your product or service solves. For example: "Our software helps small businesses manage their finances more efficiently.” Uncover the Internal Problem.

Customer 104

Customer Finance Transform Marketers 104

Hubspot Marketing

FEBRUARY 13, 2024

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 108

Finance Transform Price CRM 108

Jeff Bullas

FEBRUARY 23, 2023

They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology. They are looking for articles about mental health, relationships, and getting healthier. They expect articles to be in-depth and thoroughly researched.

Finance 360

Finance Copywriting Health User-Generated 360

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Dig deeper: Is product-led growth a GTM silver bullet?

Marketing Strategy 98

Marketing Strategy B2C Finance Analytics 98

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Duct Tape Marketing

FEBRUARY 27, 2014

Equity Crowdfunding: Your Solution for Small Business Financing? And eight out of 10 small business owners plan to increase their products and offerings in 2014. But in order to travel, add personnel, and execute on expansion plans in the coming year, many small businesses will need financing… which is where things get tricky.

Finance 61

Finance Entertainment Promotion Place 61

illumin

MAY 31, 2024

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms.

Retail 111

Retail Finance Advertisers Advertising 111

Martech

NOVEMBER 20, 2024

Here are my top three tips to make this season positive and productive. Focus on the data It’s hard to have a productive performance conversation if you feel your performance was one way while your manager feels it was another. It means a lot of time was devoted to coming up with a fair expectation of your performance.

Finance 95

Finance Management Marketers Marketing 95

Search Engine Land

JANUARY 18, 2024

Meanwhile, if you look at another YMYL area, finance, SGE only impacts 17% of queries. These show up for ecommerce products in SGE and AI-driven shopping experiences. New Google SGE insights: Content formats, YMYL, product views The report. Industry breakdown. Google’s SGE is going to impact industries differently.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables. Marketing, product development, IT, data science and HR are five examples.

Finance 97

Finance Marketers Marketing CMO 97

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 108

Finance CMO eBook Marketers 108

Hubspot Marketing

SEPTEMBER 16, 2024

If you look at the best meme pages across finance, tech, whatever, the best memes are typically about problems you’re facing. For example, at one startup I work with, the product is all about helping founders, so we never try to offend founders. Instead, we picked on product managers (again, another easy target).

Gen Z 111

Gen Z Finance Marketers Marketing 111

Search Engine Land

SEPTEMBER 12, 2024

It uses Google Cloud’s Confidential Space technology, which has already been deployed in industries like finance and healthcare for secure data processing. More features, including encryption support, will roll out globally in the coming months, expanding to more ad products like enhanced conversions.

Finance 90

Finance Advertisers Advertising Customer 90

Buffer Marketing

OCTOBER 9, 2024

  I have a much larger mission than selling health products — I’m hoping to build customer demand and supply chain foundations for a more regenerative food system worldwide. They have skin in the game, and they’re ready to help us succeed so we can keep providing products that make their lives better.

Health 88

Health Finance Education Food 88

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 107

eCommerce B2C Manufacturing Retail 107

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth from Marketo on Vimeo. We will continue to use these funds to invest in our product line, to invent new products, to innovate the products we have and carry that ball forward. IVP is a great firm to be partnering with.

Finance 119

Finance Customer Thought Leadership Education 119

Backlinko

APRIL 30, 2024

Here’s a quick summarily of what you’ll learn: General Small Business Statistics Small Business Owner Statistics Small Business Financing Statistics Small Business Survival and Failure Statistics Small Business Marketing Statistics AI Statistics for Small Business General Small Business Statistics There are 33.27 Let’s dive right in.

Finance 76

Finance Retail Entertainment Health 76

Search Engine Land

AUGUST 13, 2024

In July, AI Overviews were less likely to appear for: General product searches (e.g., “shoes,” “furniture”). Specific product features (e.g., of finance queries, up from 6%. AI Overviews no longer appear for the travel and entertainment queries BrightEdge is tracking using its Generative Parser.

Real Estate 106

Real Estate Finance Entertainment eCommerce 106

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 92

Finance Customer Journey Digital Marketing Education 92

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand. Ready to scale your content production efforts to the next level?

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances.

New Markets 103

New Markets Finance Customer CMO 103

Rock Content

MAY 10, 2024

Businesses and individuals are leveraging various AI apps to overcome productivity challenges and become more efficient. Such applications help improve productivity and business output by automating tedious tasks, analyzing data, and even streamlining essential functions like content production.

Finance 98

Finance User-Generated Marketers Marketing 98

Backlinko

OCTOBER 21, 2024

It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. For instance, they used their product features to create the State of Video live event. Say you’re in personal finance. Results Traffic is important.

SEO 82

SEO Finance User-Generated Food 82

Search Engine Land

MAY 29, 2024

John Anderson, previously head of product/payments at Plaid, hired as SVP/GM of PayPal’s consumer group. PayPal already offers an “Advanced Offers” ad product that uses AI to serve PayPal users with targeted discounts from merchants whenever they make a purchase. Between the lines.

Finance 88

Finance Retail Advertisers Advertising 88