Finance, Product Marketing and Succession Management

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing

Email Marketing Transform Health Marketers

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature.

Management

Management Marketers Marketing Key Performance Indicator

Marketing Pro Pulse

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Interns Don’t Manage 24% of the Marketing Budget

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