Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. While software teams pioneered the agile movement, they soon realized that agility is a cultural change that the whole company needs to get behind.

Transform 115

Transform Finance Energy Customer Journey 115

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Buffer Marketing

JUNE 9, 2022

Rather than overwhelming me, my side project reignited my creative spark and love for the work that I do, gave me new energy and ideas to bring back into my client work, and transformed how I think about using my time effectively. For one, my finances were in a really good place.

Energy 98

Energy Finance Transform Advertisers 98

Buffer Marketing

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. But in the first year, she made only $2,000. That almost always means prices are too low!

Price 122

Price Transform Customer Journey Finance 122

Base.ai

AUGUST 3, 2020

The benefits are clear, accelerating digital transformation, reducing operational costs, and increasing employee satisfaction. When I started at UiPath I was supporting customer success in product marketing. There will always be people who need convincing, who have fears around automation or digital transformation.

Customer 52

Customer Transform Customer Journey Finance 52

CXL

NOVEMBER 23, 2022

As a marketing leader, you should become comfortable making bets without perfect data, because they will rarely have it. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. Emma had one very actionable takeaway: avoid wordy phrases.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

APRIL 27, 2022

I think, you know, this company has gone through so many transformation. I would say, fundamentally, you know, we talk about product market fit. The product works incredibly well. And, and, and, and it helps scale the platform really quickly. John Cantarella (06:23): You know, it's a, it's a great point.

Transform 78

Transform Customer Journey Management Place 78

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 When it comes to selling digital products through Unbounce, integrations are not just useful—they’re transformative.

Product 59

Product eCommerce eBook Shipping 59

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 131

Content Marketing Transform Finance Marketing 131