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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

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8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

Hubspot Marketing

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.”

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How three companies are reinventing event marketing with SoLoMo

Martech

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert. Tip: Leverage locals.

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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.