The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. They bet on potential, knowing some investments will transform their business while others might never find their purpose. This strategic foresight can spark transformation.

Transform 105

Transform Finance Marketing Automation Platform Health 105

Martech

AUGUST 21, 2024

Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Software: ERP, finance, procurement, warehousing, logistics, etc. Non-customer-facing departments rely on company technology, which helped streamline operations during the first wave of digital transformation.

Customer 111

Customer Transform Logistics Finance 111

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133

Transform Customer Branding Finance 133

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. The first step in this transformation is moving beyond MQLs and focusing on revenue-centric metrics.

Transform 122

Transform Finance Marketing Marketers 122

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. How can banking and finance tackle digital transformation?

Transform 104

Transform Finance New Technology Industry Insights 104

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. The financial benefits of digital transformation are significant. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. for those that lag behind.

Transform 106

Transform Finance Marketing Marketers 106

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 109

Transform Key Performance Indicator User-Generated Communications 109

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. This isn’t confined to any one industry.

Customer 125

Customer Transform Retail Finance 125

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

Transform 115

Transform B2C Manufacturing Finance 115

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. In summary, Web3 technologies are transforming how marketers build communities and engage with customers by fostering transparency, trust and interactivity.

Transform 124

Transform Finance User-Generated Marketing 124

Martech

JANUARY 2, 2025

It turns out, Reeve says, the most successful transformations harness the collective wisdom of middle managers and teams. In the Harvard study, nearly all failed change initiatives were underfunded or financed through cost-cutting measures. Bottom-up change initiatives lack perspective tying change to business outcomes. Processing.

Management 120

Management Transform Finance Communications 120

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 31, 2024

By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age. Future developments will include: The integration of more advanced AI capabilities. The introduction of additional services through similar bots.

Transform 133

Transform User-Generated Retail Finance 133

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. This transformation creates fear. Your CMO dashboard means nothing if sales and finance see different numbers. Real revenue impact starts with customer acquisition costs.

Finance 112

Finance Transform Customer Journey Customer Acquisition 112

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. My next stop would be your business partners in finance, legal, change management, procurement, etc.

Transform 96

Transform Finance Communications Marketing 96

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Transform 107

Transform Finance Marketing Marketers 107

Hubspot Marketing

DECEMBER 10, 2024

Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.

SEO 125

SEO Gen Z Finance Transform 125

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Finance Chatbots in finance can fill a role similar to that of healthcare. The best example of this can be seen with Duolingo.

Transform 98

Transform Finance Energy User-Generated 98

Scoop.it!

APRIL 7, 2022

Today, we’ll talk about the ways AI has transformed how we create new written content and develop new content ideas. But with an image-to-text conversion tool, transforming your image content into textual content just got easier. The post 7 Ways AI Has Transformed the Content Writing Industry appeared first on Scoop.it

Transform 105

Transform User-Generated Finance Communications 105

Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. It’s up to you to determine how quickly you will adopt that transformation.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance. The post How Saxo Bank transformed its display advertising appeared first on Bannerflow.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If the brand guys just start throwing money at it without any way to demonstrate its value, for real, then they will end up on the same ash heap. That would be bad. Brand and reputation are central.

Transform 95

Transform Finance Marketing Marketers 95

Hubspot Marketing

MAY 31, 2024

A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Finance leaders don’t have an in-depth knowledge of the day-to-day functions, needs, and constraints of each unit. The finance team is the main player responsible for budgeting.

Transform 113

Transform Finance Non-Profit Communications 113

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Brands that tap into this transformation can reach new audiences and build deeper connections, leveraging the passion and loyalty of sports fans across the globe.

Transform 95

Transform Gen Z Fashion Food 95

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. And that really is like the guide for corporate finance executives on how to value a company.

Transform 87

Transform Finance Energy Customer 87

Duct Tape Marketing

MARCH 23, 2022

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

Transform 99

Transform Shipping Education Finance 99

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational. Finance and capital markets.

Finance 86

Finance Analytics Transform Communications 86

Search Engine Land

AUGUST 30, 2024

The AI tools transforming marketing today are still narrow AI. These systems were widely used in fields such as medicine and finance. General AI refers to a hypothetical form of AI that could think and learn like a human, unlike today’s AI systems, which are designed for specific tasks (narrow AI).

Transform 98

Transform Marketing Marketers Education 98

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 73

Gen Z Transform Fashion Food 73

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. Finance teams have also become addicted to faulty attribution. The pendulum swings back: Full-funnel rebalance Unsurprisingly, performance marketing quickly became the CMOs favorite child.

Customer Acquisition 86

Customer Acquisition Transform Customer Journey Finance 86

Hubspot Marketing

FEBRUARY 26, 2025

Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. That experience pushed me to develop a systematic approach to stakeholder management. Table of Contents What is a stakeholder map?

Finance 92

Finance Transform Communications CRM 92

Search Engine Land

APRIL 30, 2024

This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Example 2: Only for accredited investors In finance, advertising to the right audience isn’t just a matter of efficiency – it’s often a legal requirement. Target audience : Accredited investors.

Transform 97

Transform Real Estate Finance Advertising 97

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes.

Influencer Marketing 86

Influencer Marketing Transform Marketing Marketers 86