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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 130
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How to use generative AI to reduce friction and convert car buyers

Martech

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 131
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What are the marketing opportunities in ‘Web3’ technologies?

Martech

Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 122
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 110
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Google AI Overviews have negligible impact on traffic say publishers

Martech

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ZD earnings call You don’t need to be signed in. Why we care.

Finance 107
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Get Paid to Write Articles: 21 Amazing Sites That Will Pay You $100+ Per Article [2023 Update]

Jeff Bullas

Tip: Jeff uses BuzzSumo to generate content ideas, create high-performing content, monitor its performance, and identify influencers. A List Apart Niche : Internet Amount : $200 Payment Method : Unspecified They accept articles about coding, design, content strategy , user experience and basically internet industry/business.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” It runs a test to see how users engage with this new information. It runs a test to see how users engage with this new information.

SEO 99