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Information Gain: How Top Content Leaders Win at SEO

Backlinko

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance. They also break down data by company size.

SEO 99
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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Business and Finance Courses. Free Online MBA by Smartly.

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

Depending on your organization’s structure and procurement process, working directly with your Finance or Procurement departments can also help identify the tools used. We will dive deeper into the actual process and strategy later. Here’s a sample list of questions to ask your stakeholders.

Finance 130
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. According to a recent study , millennials watch online videos for 2.4 Millennials in the U.S.

Gen Z 145
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What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

2 And data from this year’s B2B Marketing Mix shows it’s likely because users in the B2B world trust LinkedIn more than any other social media channel 3 —they trust it with their professional posts but also with their business posts. With more than 530 million users, LinkedIn is recognized as the number one B2B networking platform.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Alternative financing. The perception was that video was only for TV marketing. Still, many of the decision-makers at these firms failed to realize that Internet bandwidth was increasing exponentially across the country, making high-quality video marketing, not just realistic but incredibly effective. Neo-banking.

Transform 115