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Behind Viral Food Brands: Do Trends Matter in CPG Design?

Hubspot Marketing

Source: Gander Banza was one of the early brands to make a bold statement with packaging, which impacted the food industry as a whole. Our ethos was to take an alternative food, and turn it into a brand that has subverted what was expected for gluten-free pasta,” Mike said. And it worked. The “bleh” to “yum” transformation.

Food 110
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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Hubspot Marketing

It got me thinking: Has food and beverage become the new playground for creators and influencers? Food and beverage accounts for over 30% of the $2T consumer packaged goods industry. The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Plus, the entry barrier is relatively low.

Food 127
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A Complete Guide to Local SEO in 2023 - Dominate Local Search

Aspiration Marketing

Big fast-food chains like McDonald's need to have a different approach altogether. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.

SEO 248
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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Save your seat today and elevate your understanding of the evolving consumer landscape and the future of commerce!

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How marketers can stop fueling customer churn for good

Martech

It’s like a chef saying, “I just put food on plates.” This ignores the responsibility to serve the right food to the right customer, avoid wasting ingredients and maintain food quality — which ultimately protects the restaurant’s reputation and long-term success. But look where that mindset led ClassPass.

Customer 132
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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. Food/beverage. Your choice impacts the event experience, especially if attendees need to leave the event to buy food. Image Source Here’s what to consider as you plan your event.