Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 106

Gen Z Retail Food Millennials 106

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Hubspot Marketing

FEBRUARY 3, 2025

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration. Engel also says McDonald's wants to be besties with Gen Z because Zoomers drive the culture.

Gen Z 67

Gen Z Fashion Food Marketers 67

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 75

Gen Z Food Fashion Millennials 75

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hubspot Marketing

NOVEMBER 11, 2024

Image Source Let’s look at how that plays out on Burger King’s Instagram account: Image Source The food photography plays with scale, featuring burgers in such extreme close-ups that the sesame seeds look like boulders atop a mountain. Colors are unapologetically full and rich.”

Branding 109

Branding Gen Z User-Generated Copywriting 109

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 87

Gen Z Branding Retail Education 87

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese.

Transform 93

Transform Gen Z Fashion Food 93

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. With over a million Instagram followers and three podcasts, his star power helped the brands debut live event break all food category livestream records and illustrate the power of social commerce in the UK.

Branding 113

Branding Gen Z Energy Shoppers 113

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 69

Gen Z Pharmaceutical Health Millennials 69

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. According to our Q4 Pulse Survey, 59% of social media users say that the #ad label doesn’t affect their decision to purchase a featured product.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. It’s also a top category for women across generations.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. that is your ideal demographic for audience targeting in social media ads.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 133

Gen Z User-Generated Education Food 133

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%.

Gen Z 118

Gen Z Millennials Fashion Food 118

Search Engine Land

FEBRUARY 8, 2024

Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Yasmine Yasmine ( @thechefmine ) is a London-based food creator.

Gen Z 130

Gen Z Branding Fashion Food 130

Hubspot Marketing

JUNE 4, 2024

Then, bring those ideas to the generators below. The Best AI Content Generators 1. Craiyon Craiyon is an easy and free AI image generator. Below, I tested it by asking it to create an AI image of a happy cat eating food. I asked Rytr to generate a blog idea and outline about marketing to Gen Z.

Gen Z 120

Gen Z User-Generated Price Copywriting 120

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 126

Gen Z Branding Food Transform 126

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

OCTOBER 31, 2023

Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. TikTok also saw a 76% increase in views for #sale. Image: TikTok for Business. Categories. When TikTok users are shopping post-holidays, here are the top categories they’re interested in. Get MarTech!

Gen Z 114

Gen Z Shoppers Food Marketing Plan 114

Hubspot Marketing

JULY 29, 2022

Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps. Boomers and Gen Xers want to hear from nonprofits quarterly or yearly rather than monthly or weekly. For example, Bed-Stuy Strong is a mutual aid network of neighborhood residents that support other residents. Image Source.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 123

Gen Z Food Influencer Marketing Marketers 123

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 125

Gen Z Fashion Food Entertainment 125

SocialPilot

FEBRUARY 6, 2024

According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gen Z 120

Gen Z Shoppers Retail Price 120

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Search Engine Land

MAY 30, 2023

A non-profit organization in Pittsburgh named 412 Food Rescue needed to recruit more volunteers to deliver food from retailers to people experiencing food insecurity. And we’re the number one sports destination for Gen Z fans.” Finally, it surfaces user segments on “anomaly insight cards.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Neil Patel

DECEMBER 29, 2020

A joke about the AARP, for instance, isn’t going to fly with a Gen Z crowd. Meanwhile, a joke using terms like stan and salty with Gen X will most likely fall on deaf ears. Sure, it could stop at its memes, but Wendy’s takes it a step further, jumping on the memes of other fast-food chains to maintain their rep.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Rena Awada, the owner of Healthy Fitness Meals ( @healthyfitnessmeals ), used Reels to share delicious, healthy, family-friendly recipes made with real food. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145