Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand.

Gen Z 131

Gen Z Millennials Food Global Marketing 131

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 126

Gen Z Branding Food Transform 126

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sachs Marketing Group

MARCH 17, 2023

Conduct market research : Use surveys, interviews, and focus groups to gather insights about the target audience’s needs, preferences, and pain points. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Build brand loyalty. And even regular peeps.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145