Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Why does Twitch matter for marketers? Good question! Philanthropy.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Want to really know what goes on in the world of Gen-Z?

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Marketing Insider Group

SEPTEMBER 15, 2020

Meanwhile, 66% of Gen Z say in-store availability is important. Take Perfect Day – a California-based vegan food startup – for example. Medical device manufacturers, aircraft companies, and even food processing companies have all jumped onto the augmented reality trend to blend the physical and digital worlds.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

Gen Z 107

Gen Z Transform Millennials User-Generated 107

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. In the below example, M&S Food partners with UK footballing legend Ian Wright.

Gen Z 91

Gen Z Health Influencer Marketing Food 91

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.    Even reading that paragraph has probably left you with questions.

Gen Z 114

Gen Z Shipping Food Non-Profit 114

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 134

Gen Z Entertainment Law Fashion 134

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

JUNE 18, 2020

The maximalist food photo. For a long time, food images on Instagram were tidy and refined: a square of avocado toast on a pastel plate, an artful cappuccino, a perfect Momofuku cake. Instead, viewers are craving food that looks vibrant and messy. Photo: @conpoulos, food styling: @simoncooks). View this post on Instagram.

Food 145

Food Gen Z Fashion Marketing 145

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. DO: Be crystal-clear.

Gen Z 102

Gen Z Influencer Marketing Health Promotion 102

Hootsuite

JUNE 7, 2022

Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Then, when a user visits your profile, they can see all of your saved highlights in one place. A post shared by Netflix US (@netflix).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hubspot Marketing

APRIL 29, 2024

It brings back familiar characters and places from the original books and movies but also adds new twists and interesting elements all the time. There are multiple generations in the workforce, and your main decision-makers could be any of Baby Boomers, Generation X, Millennials, and now Gen Z.

Gen Z 113

Gen Z Fashion Millennials Food 113

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. Note: This method isnt reserved for Gen Z.

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Gen Z Branding Retail Education 67

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Food for thought: videos targeting “beginners” were up by 50% in 2020. Should we focus on long-form or short-form videos ? When in doubt, these insights can clue you in on what to publish next.

Gen Z 137

Gen Z Real Estate Education Entertainment 137

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. These ads allow you to submit a short video ad to YouTube which is then placed at the beginning or in the middle of videos with metrics and demographics that match your brand's target. Facebook has a whopping 1.59

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Shoppers Product Gen Z Promotion 142

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Come for the food, stay for the classic cyborg romance @GhostInShell pic.twitter.com/biBelSXpdV. Instagram is a perfect place for that. Alumni and student engagement.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Both of these areas can be murky.

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Transform Gen Z Fashion Food 82

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Generate content for your account. Build trust. Develop your credibility.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

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Gen Z Thought Leadership Entertainment User-Generated 102

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 67

Gen Z Transform Entertainment Millennials 67

Search Engine Land

MAY 13, 2024

Instead of only relying on traditional terms, we’ll group books by “entities” – the key people, places, things and ideas they discuss. ” Common phrases and contexts that signal a specific meaning (e.g., “apple pie” = food). It could include: A list of words with multiple meanings, like “apple.”

Gen Z 104

Gen Z Transform SEO Millennials 104

Businesses Grow

DECEMBER 2, 2024

Chik-fil-A has its critics, but it is more than fast food to its raving customers. It’s a warm and happy feeling reinforced by food-less commercials. So this re-brand is not the whimsical idea from some GenZ agency. Coke is a feeling. So I don’t dismiss the Jaguar ads just because they are car-free.

Gen Z 71

Gen Z Food Influencer Marketing Branding 71

Neil Patel

JANUARY 18, 2023

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. What does that mean for search?

SEO 113

SEO Gen Z User-Generated Advertising 113

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

Hootsuite

DECEMBER 15, 2021

Its the small things that eventually lead us to a happier place #ittakestime #mentalhealthmatters #mentalhealth #dontgiveup. ? Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Bloom (Bonus Track) – The Paper Kites. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 100

Gen Z Fashion Food User-Generated 100

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value.

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Branding Gen Z Food Millennials 99

Hootsuite

APRIL 4, 2023

The platform is primarily visual, so it’s the place for a carousel of photos and videos. As the place for 280-character comments, it’s best to use Twitter for direct donation requests, like Generous Heart did with this Tweet. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34.

Non-Profit 112

Non-Profit Gen Z Real Estate Fashion 112

Sprout Social

JANUARY 16, 2020

food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). Reflect on why you want to go viral in the first place. For example.

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Gen Z Marketing Marketers Promotion 121

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52