Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). What is live social shopping?

Branding 121

Branding Gen Z Energy Shoppers 121

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Both of these areas can be murky.

Transform 93

Transform Gen Z Fashion Food 93

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. As of the third quarter of 2024, 59.8%

Branding 84

Branding Gen Z Pharmaceutical Health 84

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. Reddit is also changing the search landscape.

Gen Z 74

Gen Z Industry Insights User-Generated Health 74

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 132

Gen Z User-Generated Education Food 132

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Collaborate with influencers and track campaign performance, all in one place.

Gen Z 130

Gen Z Branding Fashion Food 130

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Want to really know what goes on in the world of Gen-Z?

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Why does Twitch matter for marketers? Good question! Philanthropy.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Buffer Marketing

APRIL 18, 2024

Whether you're ready to dive in and incorporate 3D mascots and characters or prefer to dip your toes in with strategically placed 3D graphics, the options are bountiful. Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands.

Gen Z 127

Gen Z Branding Food Transform 127

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hootsuite

DECEMBER 2, 2019

Imperfect Foods gained important audience insights with Pinterest’s interest targeting. This food is perfectly good for eating, but it doesn’t meet the visual standards required for sale in grocery stores. Without these produce boxes, the food would be wasted. They used that insight to drive new creative concepts.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. And, one more thing: Reels sit in the Explore page —a place that more than 50% of Instagram accounts use every month. It’s personable, it gains trust, and it builds relationships.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Sprout Social

APRIL 13, 2020

I think it is REALLY important to have a severe weather evac plan in place like we would for special events that have tents/stages. His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions.

Communications 145

Communications Gen Z Law Food 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

JUNE 18, 2020

The maximalist food photo. For a long time, food images on Instagram were tidy and refined: a square of avocado toast on a pastel plate, an artful cappuccino, a perfect Momofuku cake. Instead, viewers are craving food that looks vibrant and messy. Photo: @conpoulos, food styling: @simoncooks). View this post on Instagram.

Food 145

Food Gen Z Fashion Marketers 145

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 120

Gen Z Fashion Food User-Generated 120

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.    Even reading that paragraph has probably left you with questions.

Gen Z 110

Gen Z Shipping Food Non-Profit 110

Hootsuite

JUNE 7, 2022

Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Then, when a user visits your profile, they can see all of your saved highlights in one place. A post shared by Netflix US (@netflix).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Food for thought: videos targeting “beginners” were up by 50% in 2020. Should we focus on long-form or short-form videos ? When in doubt, these insights can clue you in on what to publish next.

Gen Z 140

Gen Z Real Estate Education Entertainment 140

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. These ads allow you to submit a short video ad to YouTube which is then placed at the beginning or in the middle of videos with metrics and demographics that match your brand's target. Facebook has a whopping 1.59

Shoppers 143

Shoppers Product Gen Z Promotion 143

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. For B2C brands catering to the millennial and Gen Z demographics, networks like Instagram & Snapchat provide high value.

Branding 111

Branding Gen Z Food Millennials 111

Hootsuite

APRIL 4, 2023

The platform is primarily visual, so it’s the place for a carousel of photos and videos. As the place for 280-character comments, it’s best to use Twitter for direct donation requests, like Generous Heart did with this Tweet. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Generate content for your account. Build trust. Develop your credibility.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Hubspot Marketing

APRIL 29, 2024

It brings back familiar characters and places from the original books and movies but also adds new twists and interesting elements all the time. There are multiple generations in the workforce, and your main decision-makers could be any of Baby Boomers, Generation X, Millennials, and now Gen Z.

Gen Z 115

Gen Z Fashion Millennials Food 115

Hootsuite

FEBRUARY 10, 2025

Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. We have far more robust processes in place for funneling potential risks through the organization. Weve always tried to stay on top of comments, but the process was manual.

Law 61

Law Health Entertainment Gen Z 61

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. This surface already has over 100 million daily users – more than half of which are Gen Z, the fastest growing segment on X.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Sprout Social

JANUARY 16, 2020

food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). Reflect on why you want to go viral in the first place. For example.

Gen Z 129

Gen Z Marketers Marketing Millennials 129