Martech

DECEMBER 18, 2024

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 109

Gen Z Retail Food Millennials 109

Hubspot Marketing

AUGUST 12, 2022

It encompasses green marketing but it also includes practices that go beyond the environment, like social and economic issues. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. You might be thinking, “ Isn’t being consumer-oriented what all marketing is? ”.

Gen Z 144

Gen Z Education Marketers Marketing 144

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

APRIL 2, 2025

My personal social media is full of four main things: family, friends, food, and UGC. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. And as I type this, I hear the former saying, Uh, what is UGC? Turn your customers into advocates.

User-Generated 105

User-Generated Gen Z Retail Food 105