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In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with GenZ. As they do, their impact is fundamentally transforming what we market and why.
From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.
The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached GenZ audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.
In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. GenZ and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.
Our report shows only 35% of GenZ consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.
Todays consumers, especially Millennials and GenZ, are looking for more. Studies show that 70% of GenZ consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of GenZ are more likely to buy from brands that align with their values. Why does this matter?
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a GenZ audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of GenerationZ, video games are the primary social outlet , a Deloitte study revealed.
Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.
Ecommerce has transformed the retail landscape. Food and beverages (non-alcoholic) 41.8% billion Food $370.7 Among GenZ and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online.
According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on GenZ users.
B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. And we’re the number one sports destination for GenZ fans.”
In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.
” Common phrases and contexts that signal a specific meaning (e.g., “apple pie” = food). Entity linking: The art of connection Next, your tireless workers must transform raw, unstructured information, such as the words on a page into linked knowledge. Links to subject-specific dictionaries for in-depth research.
The conversation saw a 9% uptick in overall sentiment; Millennials and GenerationZ posted 87% of all positive content posted in March. Buyer behavior transformed overnight, but brands should expect to see this change stick around for the long run. Messages about helping others grew by 1,174% in March, culminating in 19.5
You’ll use a pretty different tone depending on whether your audience is made up of GenZ Canadian boys or Japanese grandmas. The post ends with a call for the reader to also sponsor a young girl, and “experience the transformation in her life, her family and entire community.” Yeah, I’ll visit that link in bio. Link in bio.
Influencer marketing in the UK If you’re a brand looking to reach GenZ and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for GenZ.
TikTok gives people of all ages, from baby boomers to GenZ , an opportunity to express themselves freely in front of a vast audience. He also uploads short snippets from his travels and food crawls, making his TikTok account a haven for foodies and jetsetters alike. million Filipino users —ranking eighth worldwide.
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding GenerationZ. Almost half of parents (43%) admit their children eat fast food weekly.
However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. Generation X adapted to digital technology as adults, and GenerationZ have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds.
For example, a presentation on social media targeted at GenZ will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.
. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Although younger, GenZ is a powerful and profitable segment.
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of GenerationZ, video games are the primary social outlet , a Deloitte study revealed.
Transform your brand’s online presence, captivate your audience, and drive results like never before. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among GenZ users. So, are you ready to take your social media marketing to new heights?
To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years. (Although that last one would be awesome. ) We’ve gotta talk to people.
reels , the Grill trend sizzled onto Reels with creators syncing the beat to powerful transitionsespecially makeup reveals, outfit changes, glow-ups, and even food prep content. Whether its watch this transformation or look at me now, the vibe is all heat, no chill. Because its bold, nostalgic, and loaded with GenZ-throwback feels.
Meanwhile, 66% of GenZ say in-store availability is important. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. Take Perfect Day – a California-based vegan food startup – for example. Create a Consumer Product Sample.
But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to GenZ. Most GenZ influencers can’t say they have the same following from their Baby Boomer counterparts. glam #transformation. ? They’re sprightly at 70+.
But glow-ups don’t always have to be about the teen-to-adult transformation. Because so many TikTok creators are millennials or GenZ, it’s refreshing (and fun) to see older people on the app. @xoxoemira. you know i love a good #glowup trend #fyp #transandproud #trans #IKnowWhatYouDid #beauty. ? WFM – Realestk. graceegang.
The first marketing book I ever read was Duct Tape Marketing and it transformed my life. John Jantsch (15:58): Anymore, can't order your food. Have you noticed a generational difference in terms of what I want from email? So does GenZ particularly want something different than all the way up to maybe my generation?
In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Radio ads are ideal for reaching a local audience, as many local areas have radio stations.
Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Other sectors with high referral rates included food and drink (up 10% on 2019), subscriptions and technology, and, unpredictably, holidays and travel.
This simple shift not only encourages creative thinking but also transforms individual ideas into collective solutions that are more likely to succeed. Duncan (01:58.762) We've seen GenerationZ entering the workplace but doesn't want to work for corporate America. The food comes fresh to me. And what was the fourth one?
Brands and creators focused on wellness, mindfulness, or even food and beverage can tap into this trend. 2025 is the year of the Earth Snake, which symbolizes wisdom, resourcefulness, and transformative growth. Music, food, friends, other).” It’s a time of family gatherings, traditions, and renewal.
Monique Morrison I think with the onset of AI and how quickly it’s transforming and its capabilities, we will see that as the biggest trend. Renée Badakian AI-powered personalization is going to fundamentally change digital marketing and transform the customer journey experience. Dave Albano RPA—it’s going to transform businesses.
I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. GenZ is right behind them on that. It's time to transform your approach. 06:40): So it's two things that, hey, where are the resources going? Book your call today, DTM World slash Scale. powered by
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