Remove Food Remove Gen Z Remove Transform
article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. As they do, their impact is fundamentally transforming what we market and why.

Gen Z 103
article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

article thumbnail

Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88
article thumbnail

Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 71
article thumbnail

Influencer marketing trends across industries

Sprout Social

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

article thumbnail

Gender Neutral Advertising: Definition + Examples

Spiralytics

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?