Remove Food Remove Gen Z Remove User-Generated
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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145
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What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

My personal social media is full of four main things: family, friends, food, and UGC. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. Why is content moderation important for user-generated campaigns? Create a hashtag.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 105
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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? OK, equal time is over. Who is our target audience?

Gen Z 88
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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 129
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 110
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How live social shopping is driving brand results

Sprout Social

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 111