Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 110

Branding Gen Z Energy Shoppers 110

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 85

Gen Z Branding Retail Education 85

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 133

Gen Z User-Generated Education Food 133

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JUNE 4, 2024

I tested and reviewed five AI content generators to see how they work and whether they can benefit marketers and creators. Keep reading to learn about my experience and see if any of these generators could be an excellent assistant to your workflow. Then, bring those ideas to the generators below.

Gen Z 120

Gen Z User-Generated Price Copywriting 120

Search Engine Land

FEBRUARY 8, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads.

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Hubspot Marketing

JULY 29, 2022

Championing user-generated content. User-generated content is content created by your audiences that relates to your business. According to HubSpot’s recent report, user-generated content is valuable for nonprofits and is a must-have for 2022. Personalized and segmented campaigns to generate donations.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers.

Gen Z 142

Gen Z User-Generated Millennials Branding 142

Hootsuite

FEBRUARY 1, 2022

84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch.

Gen Z 123

Gen Z Food Influencer Marketing Marketing 123

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 126

Gen Z Branding Transform Food 126

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

Gen Z 110

Gen Z Transform Millennials User-Generated 110

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Let’s face it, we love videos. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Gather user-generated content? Leverage user-generated content.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

MAY 31, 2024

Here are a few examples you’ve probably encountered: A sponsored TikTok video that appears in the feed alongside other user videos. Second, the best native ads offer value-based content designed to be entertaining or informative for the user, rather than pushing a product. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 138

Customer Gen Z User-Generated Health 138

Hootsuite

AUGUST 30, 2023

It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. million users in just a few months.

Gen Z 115

Gen Z Fashion Food User-Generated 115

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Glow-ups also work great for generating positive engagement. In short, no.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Neil Patel

JANUARY 13, 2022

This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Research shows younger generations are harder to reach with marketing. In general, younger generations are less likely to shop based on ads and are more emotional with their purchases.

Gen Z 120

Gen Z User-Generated Marketing Marketers 120

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. In 2018, 40% of people used social media channels for aspects of product research. Facebook has a whopping 1.59

Shoppers 144

Shoppers Product Gen Z Promotion 144

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JULY 8, 2019

Instagram users have confidence in the influencers they follow. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Build trust.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Hootsuite

APRIL 4, 2023

Facebook’s users skew older than the average audience on other socials. Twitter’s user graph looks like Facebook’s, with nearly 60% between 25 and 49 years old. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. of Facebook users access via the mobile app).

Non-Profit 124

Non-Profit Gen Z Real Estate Fashion 124

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). ICYMI: Food-Allergy Friendly Options Available on Disney’s Mobile Order [link] pic.twitter.com/Uxg9zuBiWk. These mentions are prime examples to either share user-generated content or response to an unhappy customer.

Branding 111

Branding Gen Z Food Millennials 111

Many Chat

APRIL 17, 2023

Instagram has more than 2 billion monthly active users with Meta referring to the platform as “the favorite destination for users to connect with brands”. And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Got some momentum?

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52