Remove Food Remove Gen Z Remove User-Generated
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 109
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 102
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. This is how organic trends begin.

Gen Z 123
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What Are Brand Identity Elements?

Hubspot Marketing

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. And HubSpot’s free color palette generator will generate ideas based on info you provide about your brand. Brand Identity Elements 1.

Branding 110
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PPR special edition: The best brands on social media in 2024

Sprout Social

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 89
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How live social shopping is driving brand results

Sprout Social

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 117