Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. X is also more popular among Millennials than other social media networks.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. Is it worth your time, or should you leave the influencer trend behind? Because influencer marketing works. Ready to find influencers for marketing campaigns?

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Sprout Social

SEPTEMBER 3, 2020

Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. In terms of Twitch marketing, the site’s demographics skew on the younger side. Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hootsuite

JUNE 12, 2020

If you run a small business, use the Support Small Business , Gift Cards, or Food Orders stickers. The average Instagram story view is 5% of your audience, said James Nord, founder of influencer marketing platform Fohr, in an Instagram Live interview with Matthew Kobach, manager of digital and social media for the New York Stock Exchange.

Analytics 145

Analytics Millennials Promotion Management 145

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Find naturals. Tell real stories in your videos.

Fashion 111

Fashion Food Millennials Entertainment 111

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

JANUARY 13, 2022

Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food? This is why people don’t trust marketers or advertisers. More cost-effective than influencer marketing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

JULY 31, 2021

Other ways you might build interest in your brand include, for example, trying influencer marketing, hosting interviews, creating informational guides, and designing printable checklists. With the Starbucks Rewards program, members pay through the Starbucks app, and they earn points towards perks like free food and drink.

User-Generated 145

User-Generated Analytics Millennials Price 145

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A great way to reach more users is to work with influencers in your niche. Usually, in Instagram influencer marketing , you find relevant bloggers, photographers, or other creators with a large follower count.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. The vast majority – 80% of parents – report their Alpha children have influenced their actions and consumption decisions towards a more sustainable future.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. How do users perceive your company?

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Customer 52

Customer Millennials Gen Z Transform 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Econsultancy

DECEMBER 6, 2021

  Additional analysiss from WARC  suggests that up to 45% of marketers now use the short-form video app for campaigns, marking TikTok the second most preferred platform for influencer marketing behind Facebook. More than 1 in 5 Millennials are using social media less than they used to.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Unbounce

JUNE 23, 2023

I feel like whenever I discover something new about AI and how it’s influencing marketing, I look at the date that the article was published and it was two weeks ago, and it’s not even relevant anymore. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people.

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Did you meet your goal? Why/why not? What could you improve next time?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

JULY 9, 2019

Are you in an industry dominated by a third-party review site (like TripAdvisor for travel, or Yelp for food and beverage)? The key to successful influencer marketing is finding the perfect fit. Learn more about finding the right social media influencer. This not only encourages reviews—it also drives future sales!

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. John Jantsch (01:05.699) Yeah, yeah, yeah.

Marketing 74

Marketing Marketers Branding Communications 74

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Exposure Ninja

OCTOBER 2, 2023

The video below includes nearly ten minutes worth of radio adverts, including various businesses like DIY, fast food, car sales and more. Event Marketing Examples There are multiple ways you can promote your company at an event. Depending on the type of event, there are different ways you can market your business.

PR 52

PR Marketers Marketing Promotion 52

Backlinko

MAY 14, 2024

For example, if you search for “healthy foods,” you’ll get a list of questions people ask about the topic. Such as, “Are healthy foods more expensive?” Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. These are influencers with 1,000 to 100,000 followers.

PR 113

PR Customer loyalty User-Generated SEO 113