Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

Influencer Marketing 67

Influencer Marketing Food Branding Promotion 67

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 137

Branding Fashion COS Food 137

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Gen Z 130

Gen Z Branding Fashion Food 130

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 62

Health Influencer Marketing Food Retail 62

OnPassive Marketing

MAY 11, 2022

When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. When working with influencers, you need to ensure that they have enough resources to help your business. Influencers are often ignored or underestimated.

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 A study on influencer marketing found that in December 2019, 16% of U.S. shop now at AE.com!

Food 145

Food Fashion Influencer Marketing Branding 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Adobe Experience Cloud Blog

DECEMBER 3, 2018

You top off your glass of wine, and prepare to eat like you haven’t tasted food in a week. You want to show off the incredible work you do for your business day-in and day-out, but well-meaning family members are far removed from the marketing industry’s transformation over the last 20 years. It happens every year. Holidays: Handled.

Food 125

Food Transform Thought Leadership Customer Journey 125

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Additionally, marketers looking to take TikTok by storm will need to take a closer look at their influencer marketing programs and partnerships with content creators.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 89

Branding Fashion COS Food 89

Neil Patel

SEPTEMBER 22, 2020

That means your products are seen in more places, by more people. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. What’s not to love?

Fashion 145

Fashion Transform User-Generated Food 145

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What should be included in an influencer media kit?

Influencer Marketing 124

Influencer Marketing Food Place Branding 124

Hootsuite

MAY 9, 2023

Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Influencer marketing.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hubspot Marketing

JULY 30, 2023

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

FEBRUARY 10, 2025

So we left our hot food and walked outside. The mesmerizing advertisement became the epicenter of buzz at SXSW, and with more than 300,000 influential people in attendance, thats a perfect place to make a rumble. Was there a scalable process behind this brilliant idea that could guide breakthrough marketing strategies?

Food 67

Food Branding Advertising Advertisers 67

Sprout Social

DECEMBER 19, 2023

For example, Oatly Community Manager Paula Perez drives connection by participating in the comment sections of TikToks relevant to the coffee and food space. No buts about it, any company that routinely works with creators or influencers absolutely needs a dedicated influencer marketing role.

Influencer Marketing 131

Influencer Marketing Social Media Marketing Management Food 131

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. For years, Instagram's visual layout has made it a hot spot for influencer marketing. Free Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

MAY 4, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Collab posts appear in two places at once. Collabs posts are a great way to coordinate your brand’s Instagram presence with the influencers promoting you.

User-Generated 129

User-Generated Social Media Marketing Food Promotion 129

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Opportunities for accounts to interact.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Hubspot Marketing

SEPTEMBER 13, 2023

In the small business world, a local restaurant might sponsor a recipe video like this created by a food blogger to show off a meal they cook at their restaurant. You might also see a food or ingredient vendor similar sponsor a recipe video where their ingredients are listed. View this post on Instagram ??

Food 106

Food Fashion Advertising Advertisers 106

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. After all, if they served good food, people would be in them, right? Even if the empty restaurants actually have better food and service, since more people are in the other ones, the assumption is they’re better.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Hootsuite

JUNE 1, 2022

Micro influencers (accounts with between 10,000 and 50,000 followers) and nano influencers (between 5,000 and 10,000 followers ) typically have extremely high engagement , which is often what brands are looking for. For example, if you know this cat food brand does an annual St. Influencer marketing is easier with Hootsuite.

Branding 145

Branding Food PR Analytics 145

Neil Patel

NOVEMBER 12, 2021

Leverage Influencers to Inspire Followers to Shop. It’s no secret that influencer marketing works. According to Influencers Marketing Hub, the industry is valued at more than $13 billion. Guess which platform along with Facebook is considered the most important for influencer endeavors?

Fashion 141

Fashion User-Generated Transform Influencer Marketing 141

Sprout Social

MAY 26, 2022

Food for thought: businesses bounce between dozens of engagements per day. Measuring success with messaging can be tricky, but here’s a good place to start: Engagement rate , signaling whether your content strategy and voice actually drive your audience to interact. Is your social media messaging on point? Good question!

Entertainment 145

Entertainment Communications Education Food 145

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Working with influencers.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hubspot Marketing

JANUARY 29, 2024

Lee rose to fame by doing food reviews of local, independent, and family-owned restaurants in his hometown of Las Vegas. They often yield more success for marketers than if they were to work with celebrities or macro-influencers. Spice Up Your Life with Healthy Food Facts! ?? social_media_tester ?

Gen Z 133

Gen Z User-Generated Education Food 133

Hubspot Marketing

OCTOBER 23, 2018

Undoubtedly, their followers both expect and prefer this type of content, or they wouldn't have followed them in the first place. Consider Influencer Marketing. As a consumer, you've likely seen the recent influx of influencer marketers on Instagram -- and for good reason. Engage With Your Audience.

Influencer Marketing 111

Influencer Marketing Advertising Advertisers Food 111

SocialPilot

DECEMBER 14, 2023

A great example of this is the collaboration of food influencer Kylie Perrotti and Homiah Foods. This partnership effectively demonstrates how a brand can utilize a food blogger’s unique appeal and audience to enhance its product visibility and appeal. What can you do next to harness this trend? There you have it!

Transform 119

Transform Social Media Marketing Food Entertainment 119

Neil Patel

MARCH 4, 2021

Using an Amazon Storefront allows customers to learn more about your brand and see all your products in one place. Getting the word out about your store is as important as having one in the first place. For a dog food company, that might mean showcasing products by dog size or diet. Increase Brand Awareness. Get an Amazon URL.

Analytics 130

Analytics Promotion Shoppers Advertising 130

Hootsuite

AUGUST 1, 2019

Help them find you by signing up with an influencer marketing platform. AspireIQ , Upfluence, and Famebit are good places to start. On a positive note, brands are eager to seek out effective influencers. Approached ethically, affiliate marketing is actually a smart, and well-established angle on marketing.

Affiliate Marketing 112

Affiliate Marketing Food Fashion Logistics 112

Sprout Social

SEPTEMBER 14, 2023

A duet, like you see below from OREO , places your video alongside an existing video. Work with influencers Speaking of well-known creators, partnering with them as part of your influencer marketing strategy can be a great way to reach an even wider audience on TikTok.

User-Generated 132

User-Generated Influencer Marketing Food Social Media Marketing 132