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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Canva or Adobe Spark: For creating visually appealing graphics and videos. Highlight their experiences and how our food has been part of their special moments (e.g., Video editing software (iMovie, Adobe Premiere): To create short videos featuring customer testimonials. Consideration stage Strategy. Tools needed.

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Product Videos: 10 of the Best Promotional Product Videos Ever

Hubspot Marketing

microsoftpartner @Microsoft Surface #MicrosoftSurface #createdonsurface #microsoft #art ♬ original sound - Brihallofficial It's easy and helpful to fold influencer marketing into your product videos. Influencers can introduce your product to their audience and show unique ways to use it. would you try it ? ?

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Tiktok Marketing Trends

Calvyn Lee Blog

On the customer side, scams and 2022 events like the Pink Sauce incident — in which one creator came under fire for her homemade food product — have drawn attention to consumer safety and quality control on the platform.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

You’re a dog person,” campaign to their influencer marketing efforts, they’ve really set themselves apart by being entertaining and appealing directly to their target audience. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons. Why It Worked.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

For years, Instagram's visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products. Its broad demographic might provide solid marketing opportunities to many different types of businesses.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.